Note: The job is a remote job and is open to candidates in USA. Granum is a leading software company dedicated to serving landscapers and arborists across North America, providing innovative solutions to enhance their businesses. The Sales Executive role involves designing outbound strategies, managing the full sales cycle, and leveraging AI to drive sales performance and build long-term partnerships with clients in the green industry.

Responsibilities

• Design and run your outbound engine: build targeted account lists, craft sequences, and run focused call blocks to create a steady stream of first meetings
• Own the full sales cycle: discovery, demo, proposal, negotiation, and close. There are no handoffs once the opportunity lands
• Turn discovery into business cases: tie Granum to prospects budgeting, estimating, scheduling/dispatch, job costing, payroll, and crew productivity challenges, then quantify their pains, dive into the impact of each pain, and understand their goals and expectations of how they want their business and team to work
• Run sharp, outcome-led Granum demos focused on their pains and goals that feel more like a consultative working sessions than feature walkthroughs—anchored in ROI and team benefits
• Pilot and iterate outbound plays: test new messaging, channels, and patterns; share what’s working so we can codify and scale it
• Leverage AI to multiply your output: use AI for research, call prep, objection handling, follow-up writing, and post-call summaries—and help us refine best practices
• Operate with predictable rigor: keep a tight, honest pipeline in Salesforce; align activity, pipeline, and forecast so there are no surprises
• Partner cross-functionally: sync with SDRs, Marketing, & Product on field feedback, and coordinate with Onboarding so new Granum customers hit the ground running
• Suggest new outbound channels to consider in collaboration with Marketing and Sales Leadership
• Show up as the owner of your business

Skills

• 2+ years in quota-carrying SaaS (SMB/mid-market) with clear evidence of net-new logo creation and wins
• Documented success in outbound-heavy roles: you've lived in call blocks and sequences, and a meaningful share of your deals have been self-sourced
• A hunter's mindset and competitive edge: you get energy from the chase, not just from managing existing books of business
• A builder's mentality: you're comfortable operating with less structure, giving feedback on what's missing, and helping shape the outbound playbook as we grow
• Executive presence with owners and operators: you can navigate tough conversations about pricing, change management, and operational gaps
• Operational discipline: strong command of Salesforce and a modern sales stack, plus a habit of planning your week using data, not vibes
• Hands-on experience with AI in your workflow: whether that's for writing, research, call prep, or analysis, you've already been experimenting and are hungry to do more
• Self-starting, coachable, and curious: you seek out feedback, act on it quickly, and go looking for the next experiment without being asked
• Genuine interest in how landscape, snow, and tree care businesses run and excitement about helping owners tighten operations with Granum
• Field service or vertical SaaS experience where deals are tied to operational workflows
• Direct exposure to the green industry (landscape, snow, tree care, PHC) or adjacent blue-collar tech
• Familiarity with SPICED, MEDDICC, or SPIN—and comfort running mutual close plans

Benefits

• In the U.S., we offer comprehensive medical, dental, and vision coverage with multiple plan options, plus additional add ons like HSA/FSA accounts, disability and life insurance, and more.
• In Canada, we provide an employer-funded HSA-based benefits plan with drug, dental, and mental health coverage - giving you a flexible way to manage your healthcare needs.
• 401(k) matching for U.S. employees
• RRSP matching for those in Canada
• Tailored career development conversations and support for tools, courses, and resources to help you thrive.
• Unlimited Paid Time Off
• Paid company holidays
• Company-wide winter break from December 24 to January 1

Company Overview