Note: The job is a remote job and is open to candidates in USA. GenScript is a biotechnology company founded in 2002, focused on accelerating innovation in biotech and healthcare. They are seeking a Regional Marketing Director to lead marketing strategy, demand generation, and sales enablement across regional markets.

Responsibilities

• Develop and execute regional marketing plans aligned with global business priorities and regional commercial goals
• Lead segment-tailored demand generation campaigns across digital, email, events, and sales enablement channels
• Partner closely with sales leadership to identify growth opportunities, support pipeline development, and improve lead follow-up and conversion
• Own regional event strategy, including conferences, tradeshows, seminars, roadshows, customer workshops, live events and partner activities
• Localize global campaigns, product launches, messaging, and content for regional markets and customer segments
• Collaborate with product marketing and business units to support growth across GenScript’s product and service portfolios
• Track and report campaign performance, including lead quality, conversion, pipeline contribution, event ROI, and marketing investment efficiency
• Manage regional marketing budget, vendors, agencies, and cross-functional execution
• Lead and develop regional marketing team members as applicable

Skills

• Bachelor's degree in Marketing, Business, Life Sciences, Biotechnology, Biology, Chemistry, or a related field
• 8+ years of B2B marketing experience, preferably in life sciences, biotechnology, pharmaceutical services, CRO/CDMO, laboratory products, or scientific services
• 3+ years of experience in regional marketing, field marketing, demand generation, or commercial marketing leadership
• Proven ability to develop and execute integrated campaigns that generate qualified leads and measurable business impact
• Strong experience with sales alignment, funnel management, events, campaign analytics, and performance reporting
• Ability to translate complex scientific or technical offerings into clear customer value propositions
• Excellent communication, stakeholder management, project management, and leadership skills
• Experience working in a global, matrixed organization preferred
• Advanced degree in life sciences, business, or marketing
• Experience marketing to pharma, biotech, academia, government, CROs, or translational research customers
• Familiarity with areas such as gene synthesis, molecular biology, protein expression, antibodies, peptides, mRNA, CRISPR, cell and gene therapy, instruments, or AI-driven drug discovery
• Experience with CRM, Power BI, Tableau, or related reporting tools

Benefits

• Medical, dental, and vision insurance
• A 401(k) retirement plan with a company match that vests fully on day one
• Paid parental leave after just three (3) months of employment
• A paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays
• Flexible spending and health savings accounts
• Life and AD&D insurance
• Short- and long-term disability coverage
• Legal assistance
• Supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance
• Commuter benefits
• Well-being initiatives
• Peer-to-peer recognition programs

Company Overview

Company H1B Sponsorship