Note: The job is a remote job and is open to candidates in USA. Intelliswift, an LTTS Company, is seeking an experienced Consumer Product Marketing Manager to join their global marketing team. This role focuses on driving product positioning and go-to-market strategies for consumer-facing digital products, leveraging insights and leading campaigns to enhance engagement and adoption.

Responsibilities

• Influence and define product positioning, messaging, and narratives using data-driven consumer insights
• Develop and execute go-to-market (GTM) strategies, including launch planning, success metrics, and integrated campaigns
• Partner with cross-functional teams (product, research, communications, creative, policy) to align on strategy and execution
• Drive consumer-facing product launches and marketing campaigns to increase awareness, adoption, and long-term engagement
• Collaborate with brand and integrated marketing teams on advertising and outbound marketing initiatives
• Analyze campaign performance and customer feedback to inform continuous optimization and product strategy
• Lead complex, cross-functional projects and deliver clear, actionable recommendations
• Present insights, plans, and results to senior leadership and stakeholders

Skills

• 7+ years of experience in Marketing, with strong exposure to Product Marketing
• Proven experience partnering closely with Product teams to influence product strategy and positioning
• Strong experience in consumer-focused GTM strategy development
• Demonstrated success leading consumer product launches and campaigns
• Experience working cross-functionally with product, marketing, communications, and policy teams
• Excellent project management skills with ability to drive multiple initiatives simultaneously
• Strong analytical skills with experience measuring and optimizing campaign performance
• Experience presenting to executive stakeholders
• Bachelor's degree in Marketing, Business, or related field
• Experience in technology or digital products industry
• Strong copywriting and storytelling skills
• Experience working across global or international markets

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