Note: The job is a remote job and is open to candidates in USA. 24 Seven Talent is seeking a part-time B2C Product Marketing Manager to support a growing healthcare education and continuing education brand. The role involves managing product marketing efforts, optimizing campaigns, and translating performance data into actionable business recommendations.

Responsibilities

• Serve as the product marketing owner for the B2C product catalog
• Develop and maintain product messaging, value propositions, personas, and positioning
• Review ecommerce and campaign performance data to identify optimization opportunities
• Recommend product page, website, messaging, and conversion improvements
• Partner with lifecycle, ecommerce, paid media, and content teams to optimize active campaigns
• Monitor and support existing B2C campaigns, including registration and promotional campaigns
• Translate marketing performance into clear, business-friendly recommendations for stakeholders
• Support promotional discount planning and referral partner strategy
• Evaluate referral opportunities with relevant professional associations and partner channels
• Help develop low-lift seasonal campaign plans tied to key industry moments
• Provide secondary support for testimonial programs and B2B newsletter coordination as needed

Skills

• Experience in B2C product marketing, ecommerce marketing, lifecycle marketing, or growth marketing
• Strong understanding of campaign performance, conversion optimization, and customer journey strategy
• Comfortable reviewing data and turning insights into actionable recommendations
• Experience working with cross-functional marketing teams in a shared service or matrixed environment
• Able to influence and collaborate without direct authority
• Strong communication skills with the ability to avoid overly technical or marketing-heavy jargon
• Practical, focused, and comfortable operating in a resource-constrained environment
• Experience with HubSpot reporting or similar marketing CRM tools
• Monday.com or similar project management tool experience
• Healthcare, education, EdTech, continuing education, professional learning, or regulated industry experience
• Experience supporting digital products, online courses, subscriptions, or ecommerce-based services
• Referral, partner, or association marketing experience

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