Note: The job is a remote job and is open to candidates in USA. Acxiom is a leading company in the Health AdTech space, seeking a Principal Product Manager to lead the development of their next-generation Health AdTech and Care Access Platform. The role involves driving product growth, launching new capabilities, and establishing operational frameworks to enhance precision marketing and data collaboration for healthcare brands.

Responsibilities

• Lead the strategic roadmap and capability expansion of the DTC (Direct-to-Consumer) and HCP (Healthcare Provider) outreach and Market Access platform
• Drive the launch of new ML/AI-driven audience and activation products, ensuring compliance with HIPAA, NAI and privacy-by-design principles
• Partner with engineering and architecture teams to scale infrastructure and manage performance at national data volumes
• Develop frameworks for portfolio management, including capability scoring, lifecycle governance, and retirement planning
• Enable standardized product processes, training, and documentation to drive internal adoption and operational consistency
• Design, implement, and propagate structured user adoption frameworks that ensure consistent onboarding, engagement, and proficiency across diverse user groups
• Manage forecasting and capacity planning for user and data volume growth to ensure system stability and responsiveness
• Lead portfolio review and opportunity identification sessions with cross-functional stakeholders to align priorities and resources
• Define and propagate product OKRs tied to measurable business and data outcomes, including executive-level visibility and reporting
• Collaborate with data science, analytics, and platform engineering to operationalize predictive audience models and measurement frameworks
• Champion data quality, model explainability, and privacy compliance in all product releases
• Identify and integrate data fusion opportunities across national-scale datasets to enhance targeting precision and outcome prediction

Skills

• 8+ years of product management experience in AdTech, HealthTech, or Data Platforms, with emphasis on AI/ML or data-driven ecosystems
• Proven success scaling enterprise-grade or national-scale data platforms
• Experience with agile development methodologies
• Understanding of pharma market access, DTC and HCP marketing, and healthcare audience activation
• Familiarity with privacy-preserving data technologies (tokenization, clean rooms, zero-knowledge frameworks)
• Strong operational and portfolio management orientation, including OKR management and capacity forecasting
• Ability to collaborate cross-functionally with engineering, data science, compliance, and commercial teams
• Experience with RWD, claims, EHR, and consumer data products at national scale
• Knowledge of machine learning workflows, feature pipelines, and model activation in production
• Prior experience working in regulated environments
• Strong communication and presentation skills

Company Overview

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