Note: The job is a remote job and is open to candidates in USA. Penrod is a dynamic, high-growth global consulting firm specializing in digital transformation and operational excellence across the Health & Life Sciences sector. The role involves designing and implementing Salesforce solutions and managing marketing automation initiatives within the Salesforce Marketing Cloud.

Responsibilities

• Design and implement Salesforce solutions aligned with business requirements
• Develop custom applications using Apex, Lightning components, and Visualforce
• Configure and optimize Salesforce core platforms (Sales Cloud, Service Cloud, Experience Cloud)
• Manage data migration, integration, and API development for Salesforce platforms
• Provide technical guidance on Salesforce platform best practices
• Document configurations and train users on implemented Salesforce solutions
• Maintain Salesforce Platform Developer or Administrator certification
• Campaign Creation and Management: Develop and manage email campaigns, journeys, and automations within the Salesforce Marketing Cloud platform
• Audience Segmentation: Build and manage audiences and segments for targeted marketing efforts
• Email Design and Implementation: Design, build, configure, and test emails, including dynamic content and responsive design
• Journey Builder and Automation Studio: Build, configure, and test journeys and automations based on business requirements
• Ability to conduct Discovery workshops with clients on Marketing initiatives to define business requirements
• Data Management: Handle data uploads, segmentation, and data management/architecture within the platform
• Analytics and Reporting: Monitor and analyze campaign performance, generating reports and insights
• Technical Expertise: Proficiency in Salesforce Marketing Cloud, SQL, and related technologies
• Configure Marketing Cloud Connect for integration between Salesforce CRM and Marketing Cloud

Skills

• 3+ years of Salesforce platform configuration experience
• Proven experience with Marketing Cloud setup and administration
• Salesforce Platform Developer or Administrator certification
• Strong problem-solving and communication skills
• Understanding of data privacy regulations related to marketing communication
• Salesforce Certified Data Cloud Consultant certification or equivalent experience
• Hands-on experience with Salesforce Data Cloud architecture, including data streams, identity resolution, and unified profile configuration
• Ability to design and implement real-time segmentation and activation strategies between Data Cloud and Marketing Cloud (or other platforms)
• Proficiency in leveraging Data Cloud features such as Calculated Insights and advanced analytics/reporting
• Marketing Cloud Email Specialist or Administrator certification

Company Overview

Company H1B Sponsorship