Note: The job is a remote job and is open to candidates in USA. C4 Technical Services is seeking a Paid Media Program Specialist to enhance their paid media programs. This role is responsible for launching new paid channels, developing audience activation processes, and establishing best practices for media campaigns.

Responsibilities

• Identify, evaluate, and launch emerging and strategic paid media channels (ex: Capterra, G2, Reddit, Amazon Ads)
• Define channel use cases, audience strategies, and funnel alignment
• Create launch frameworks, including requirements, success criteria, and testing roadmaps
• Develop enablement documentation and playbooks to support long-term adoption
• Partner with Marketing Ops, Data, and Analytics teams to activate first-party data audiences across paid platforms
• Support integration and activation of 6sense intent-based segments, including account lists and high-intent audiences
• Establish governance for segmentation, naming conventions, refresh cadences, and QA processes
• Improve targeting accuracy through audience strategy, suppression frameworks, and lifecycle segmentation
• Monitor match rates and ensure the ongoing reliability of audience activation processes
• Develop and manage review acquisition programs supporting platforms such as G2 and Capterra
• Build repeatable workflows and governance for customer review generation and compliance alignment
• Partner with Product Marketing and Customer teams to align messaging and proof points
• Evaluate impact through review of growth metrics and conversion influence
• Build standards for landing page performance, conversion readiness, and campaign-to-page alignment
• Create checklists and readiness frameworks for measurement, tracking, and UX best practices
• Partner with CRO, Web, and Analytics teams to support testing prioritization and optimization inputs
• Ensure alignment between campaign goals, landing page structure, and tracking frameworks
• Build documentation, templates, and repeatable workflows that enable global scale
• Provide internal training and onboarding for new programs and platforms
• Maintain a program roadmap tied to business priorities and performance growth opportunities

Skills

• Strong understanding of multi-channel paid media best practices
• Technical understanding of tracking, targeting, audience systems, and data flows
• Program management and cross-functional stakeholder coordination
• Ability to build repeatable processes, templates, and scalable frameworks
• An analytical mindset to define and measure program success

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