Note: The job is a remote job and is open to candidates in USA. GitHub is the world’s leading platform for agentic software development, and they are seeking a New Media Director to manage their presence across digital channels. This role involves developing social media strategies, managing campaigns, and collaborating with various teams to create impactful content that resonates with the developer community.

Responsibilities

• Social Media Strategy and Content - Own and evolve the cross-platform social media strategy (e.g., TikTok, X, LinkedIn, Instagram, YouTube, emerging channels). Translate company positioning into engaging, accessible, and differentiated content. Develop content frameworks tailored to each platform’s algorithm, audience behavior, and format (short-form video, threads, carousels, long-form). Monitor trends in AI, tech, and internet culture to inform timely and relevant content
• Paid & Organic Campaign Strategy - Design and optimize campaigns integrating organic and paid media. Manage paid social budgets and partner to create targeting strategies, audience specific outreach and performance tracking. Build experimentation with data teams (A/B testing, creative iteration, audience segmentation) Partner with analytics to define KPIs (CAC, ROAS, engagement quality, conversion rates)
• Influencer & Creator Strategy - Develop and scale influencer partnerships across tiers (macro, micro, niche experts, AI thought leaders). Identify creators aligned with brand voice and target audiences, especially within tech and AI communities. Structure campaigns that balance authenticity with performance outcomes
• Generate content cross-functionally – Partner with Communications, Developer Relations, Product Marketing, Content, Integrated and Growth Marketing teams to create developer first content
• Navigate the AI landscape and content - Stay current on advancements in developer conversations and platforms leading GitHub to have a key voice in the community. Leverage AI tools for audience insights, measurement and execution strategies
• Social listening & measurement – Utilize tooling to understand social conversations across multiple platforms in order to shape dialogue with developers and communities in a proactive way. Collaborate with product, comms, and leadership to ensure GitHub’s brand, values and products enter the conversation through brand handles and community voices aligned to the company strategy.Ensure content and channels drive meaningful results

Skills

• 10+ years experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field
• OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 8+ years experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field
• OR equivalent experience
• 1+ year(s) people management experience
• Proven track record managing both paid and organic campaigns with measurable impact
• Experience with social media publishing platforms, new and emerging channels and content formats, plus experience running programs across influencer/creator ecosystems and partnership models
• Experience working in or closely with the AI, SaaS, or technology sectors
• Experience using GitHub and GitHub Copilot with an understanding of AI products and development
• Analytical mindset with experience using performance tools (e.g., Meta Ads Manager, Google Analytics, attribution platforms) and ability to bring social media expertise and insights to leadership and stakeholders
• High creative judgment paired with performance-driven thinking

Benefits

• Benefits and additional rewards, including annual bonus and stock
• Certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee's role
• Competitive pay
• Generous learning and growth opportunities
• Excellent benefits to support you, wherever you are

Company Overview

• GitHub is a software company that offers code hosting services that allow developers to build software for open-source and private projects. It is a sub-organization of Microsoft. It was founded in 2008, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://github.com.

Company H1B Sponsorship

• GitHub has a track record of offering H1B sponsorships, with 3 in 2026, 26 in 2025, 17 in 2024, 14 in 2023, 20 in 2022, 20 in 2021, 10 in 2020. Please note that this