Note: The job is a remote job and is open to candidates in USA. DICK'S Sporting Goods is committed to creating an inclusive and diverse workforce, reflecting the communities they serve. They are seeking a Media Strategist to develop and implement media strategies that align with marketing objectives, oversee media buying and placement, and conduct audience and competitive analysis.

Responsibilities

• Media Planning & Strategy: Assists in the development and implement media strategies that align with the company’s marketing objectives, seasonal campaigns, and promotional activities
• Omnichannel Campaign Management: Oversee media buying and placement across video, audio, live sports, linear TV, display, social, OOH, DOOH, search, affiliate, etc
• Audience & Competitive Analysis: Conduct research on target demographics, shopping behaviors, and market trends to optimize media strategies
• Collaboration & Coordination: Work closely with the media agency and cross functional teams to ensure media plans are implemented accurately
• Performance Tracking & Reporting: Monitor campaign performance, analyze key metrics (ROAS, conversion rates, traffic, engagement), and provide actionable insights to improve effectiveness
• Budget Management: Allocate and manage media spend efficiently to maximize impact while staying within budget constraints of approved campaigns
• Vendor & Partner Relations: Build and maintain strong relationships with media agencies, publishers, and advertising partners
• Trend Monitoring: Stay updated on emerging media trends, consumer behavior shifts, and retail marketing innovations to refine strategy

Skills

• Bachelor's Degree in Advertising, Marketing or Communications
• 5-7 years of experience in Omnichannel Media planning and/or buying
• Microsoft Outlook
• Microsoft Excel
• Microsoft Word
• Microsoft PowerPoint
• Media buying self-service platforms
• Excellent written & verbal communication skills
• Execution skills
• Self-motivated & results oriented
• Detailed - oriented
• Ability to work in fast-paced environment
• Collaborative

Company Overview