Note: The job is a remote job and is open to candidates in USA. Incubator Lab is a performance-focused growth organization that builds and scales brands through rapid experimentation, creative iteration, and disciplined execution. They are seeking a talented Media Buyer to manage and scale Meta ad campaigns across Facebook and Instagram, requiring strong analytical skills and the ability to drive growth through data-driven decisions.

Responsibilities

• Launch, manage, and scale Meta ad campaigns end-to-end
• Analyze complex campaign metrics to uncover actionable insights
• Build structured testing frameworks for audiences, creatives, and offers to systematically isolate performance variables
• Monitor performance daily and make aggressive, data-backed scaling decisions based on hard statistical trends
• Translate account data and complex metrics into clear, actionable creative feedback and stories for both technical and creative teams
• Manage pacing and spend to hit target CAC/ROAS, with the opportunity to comfortably scale single-brand budgets up to $1M+/month

Skills

• 3–6+ Years Experience: Hands-on experience in high-spend Meta accounts ($100k+ to $1M+/mo) with a proven track record of scaling single accounts
• Direct Response Focus: You understand DTC/E-commerce metrics inside and out, backed by sharp quantitative reasoning and strong attention to detail
• Data Mastery: Excel wizardry is a must; familiarity with FB Ads API, SQL, or BI tools is highly preferred
• Platform Fluency: Deep knowledge of Advantage+, CBO/ABO, and manual bidding
• Attribution Knowledge: Familiarity with Triple Whale, Northbeam, or similar tools to evaluate true blended performance
• Familiarity with FB Ads API, SQL, or BI tools is highly preferred

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