Note: The job is a remote job and is open to candidates in USA. Pritchard Industries is a dynamic and innovative provider of comprehensive facility services, dedicated to enhancing the operational efficiency of our client partners. They are seeking a Marketing Strategy & Go-to-Market Manager to drive growth through strategic marketing planning, vertical-focused programs, and data-driven campaigns.

Responsibilities

• Develop and manage the annual marketing plan aligned to growth objectives
• Create quarterly go-to-market (GTM) plans by vertical
• Define target segments and prioritize growth opportunities
• Lead GTM strategy by vertical (Aviation, Education, Commercial, Industrial, Sports & Entertainment)
• Build vertical playbooks including messaging, positioning, and campaign approach
• Align marketing strategies with service capabilities and business priorities
• Plan and execute integrated multi-channel campaigns (digital, email, content, and social media)
• Own lead generation strategy to drive pipeline growth
• Manage social media strategy and execution, ensuring consistent messaging and brand presence
• Maintain campaign calendars and track performance across all initiatives
• Develop and execute account-based marketing (ABM) programs for priority accounts
• Lead client marketing initiatives that support retention, engagement, and growth within existing accounts
• Partner with internal teams to align marketing efforts with key client priorities
• Define and execute event and trade show strategy aligned with vertical goals
• Manage participation, planning, and follow-up campaigns to maximize impact
• Ensure events contribute to pipeline generation and brand visibility
• Conduct market research to identify trends and opportunities
• Develop and maintain competitive intelligence, including battle cards
• Monitor industry activity to inform strategy and positioning
• Plan and oversee thought leadership content aligned with vertical strategies
• Ensure content supports campaign goals and strengthens market positioning
• Track and optimize marketing performance based on data and KPIs
• Provide regular reporting on campaign effectiveness and growth impact

Skills

• Bachelor's degree in Marketing, Business, or related field
• 5–8+ years of experience in marketing strategy, product marketing, or growth marketing
• Strong background in campaign execution, digital marketing, and events
• Ability to translate strategy into measurable results
• Excellent communication and organizational skills
• Experience in service-based or B2B industries preferred

Benefits

• Fully remote (Eastern Standard Time Preferred)
• Paid holidays and vacation time.
• Health Benefits Package
• Ancillary benefits—Life insurance, Long Term Disability, FSA, and Dependent Spending care
• 401K
• Opportunity for growth
• Bonus Pay

Company Overview