Note: The job is a remote job and is open to candidates in USA. Bournewood Health Systems is a leader in the behavioral health industry, offering specialized programs for various conditions. The Marketing Specialist – Sales Enablement will empower the Business Development Team with data-driven campaigns, content, and training to enhance referral engagement and support growth.

Responsibilities

• Develop and maintain a scalable content library that enables CCLs to effectively engage referral sources and accelerate lead conversion
• Collaborate with members of the Marketing, Clinical, and Business Development teams to create content, including social media postings, email marketing campaigns, event promotions, collateral, and more for CCLs to use during referral discussions, events and general outreach
• Partner with Clinical and Marketing teams to create high-impact presentations and events materials that strengthen referral relationships and drive referral pipeline growth
• Ensure all materials are clinically accurate, aligned with brand standards, and reinforce The Meadows Behavioral Health (MBH) market position
• Collaborate with Business Development SVP and CCLs on activation of marketing technology (e.g., Salesforce Cloud) to increase outreach and nurturing of referral sources
• Use marketing automation technology (e.g., Marketing Cloud) to develop and distribute email campaigns, event landing pages, and other digital experiences, while measuring performance and optimizing referral-supporting content
• Design and optimize referral source journey maps using segmentation and behavioral insights to deliver personalized, high-impact engagement strategies
• Leverage Salesforce and other reporting sources to mine data to support development of outreach strategies
• Assist in developing training materials for CCLs, such as training on new programs, competitive positioning, and Meadows Approach to Care
• Support development of structured sales enablement programs, including onboarding, certification, and ongoing training to improve CCL effectiveness and consistency in market engagement
• Develop and deliver routine performance reports that provide visibility into key KPIs, campaign outcomes, and the overall ROI of cross-functional marketing and business development activities to inform strategy and improve ROI
• Optimize performance of marketing automation campaigns, including segmentation, A/B testing, and performance tracking to improve engagement and conversion rates across the referral funnel
• Manage and prioritize marketing support requests from the Business Development team
• Collaborate with the VP Marketing to support the development and execution of unified growth strategies by aligning Marketing, Business Development, Admissions and Operations teams to increase census and strengthen market position
• Serve as a coordination point between Business Development, Clinical, Admissions, and Marketing teams
• All other duties as assigned

Skills

• Bachelor's degree in Business, Healthcare Administration, Marketing, Communications, or related field preferred
• 2–4 years of experience in marketing, preferably in healthcare, behavioral health, or a related field
• Strong written communication skills and ability to translate clinical information into clear, accessible materials
• Demonstrates strong interpersonal skills, with the ability to build relationships, communicate effectively across teams, and support business development initiatives through collaborative engagement across teams
• Hands-on experience using CRM and marketing automation platforms (e.g., Salesforce, Marketing Cloud, HubSpot) to execute and optimize campaigns
• Detail-oriented with strong organizational and project management skills
• Basic knowledge of healthcare compliance
• Prior experience in business development or sales

Company Overview