Note: The job is a remote job and is open to candidates in USA. GroundTruth is seeking an innovative Marketing Lead who leverages AI agents and automation to enhance marketing strategies. The role focuses on building and managing automated content pipelines, designing go-to-market initiatives, and optimizing digital marketing efforts using AI-driven insights.

Responsibilities

• Scale Content via AI Agent Workflows: Build and manage automated content pipelines (using tools like Make, Zapier, or custom LLM frameworks) to generate web content, social media assets, presentations, and campaigns
• Autonomous GTM and Brand Campaigns: Design and deploy go to market initiatives, using AI driven insights and automation to target the right audiences
• Programmatic SEO and Digital Growth: Setup and oversee automated SEO and digital marketing engines that continuously optimize and scale our digital footprint
• AI Assisted Sales Enablement: Equip sales and business development with dynamic, hyper personalized collateral and deck generation workflows
• Message Optimization: Utilize AI testing loops to continuously refine, iterate, and sharpen company positioning based on real world data

Skills

• B2B Tech Marketer and Workflow Engineer: You have a solid background in B2B technology marketing, combined with an obsession for AI tooling, prompt engineering, and marketing automation
• Taste. You will be building the soul of GroundTruth to our customers
• The Team of One Mentality: Startup experience is preferred, specifically a track record of using technology to do the work of an entire traditional marketing department
• Elite Editorship and Strategy: While you use agents to generate volume, you possess the sharp editorial eye and communication skills needed to ensure the final output is high quality, human grade, and on brand
• Industry Context: Experience in AI, logistics, transportation, or supply chain technology is a major plus

Company Overview