Note: The job is a remote job and is open to candidates in USA. Pathward is a financial empowerment company dedicated to creating financial inclusion for all. They are seeking a Marketing Data Analyst II who will be responsible for generating and analyzing marketing data to provide insights that drive marketing performance and investment decisions.

Responsibilities

• Builds and maintains dashboards and reporting frameworks that track marketing performance across marketing programming, including but not limited to pipeline contribution, conversion, and return on investment
• Analyzes data across multiple systems (Customer Relationship Management or CRM), marketing automation, web analytics, and digital platforms, to identify, patterns, trends, opportunities, and risks
• Translates complex data into clear, concise insights and recommendations that influence marketing strategy and investment decisions
• Partner with channel strategy and marketing operations to inform prioritization, campaign optimization, and performance tradeoffs
• Develop and evolve measurement approaches including attribution, funnel analysis, and campaign performance frameworks
• Ensure data quality, consistency, and alignment of key metrics across systems and stakeholders
• Support planning and performance reviews (quarterly, annual) with data‑backed insights and recommendations
• Deliver ad hoc and deep‑dive analyses to support campaigns, lifecycle programs, and go‑to‑market initiatives
• Other duties as assigned

Skills

• Bachelor's degree or equivalent education and work experience
• Typically, 3+ years with bachelor's or equivalent
• Strong analytical thinking with ability to turn data into clear, actionable insights
• Experience building dashboards and data visualizations for business stakeholders
• Ability to synthesize multiple data sources into a cohesive performance narrative
• Proficiency with data visualization tools such as Google Data Studio, Tableau, or Power BI
• Excellent communication skills, with ability to present to senior leadership and translate technical insight into business language
• Expanded understanding of marketing funnel, channel performance, and KPI relationships. Works across multiple data sources to analyze performance and identify patterns, trends, and anomalies

Benefits

• Annual performance-based incentive opportunity
• Comprehensive benefits package for eligible employees, including health insurance, 401(k) retirement benefits, life insurance, disability benefits, paid time off

Company Overview