Note: The job is a remote job and is open to candidates in USA. Graphisoft is a company that empowers teams to create great architecture through innovative software solutions and professional services for the Architecture, Engineering, and Construction industry. The Marketing Coordinator for the Education Program will design and execute marketing campaigns to promote Graphisoft EDU programs among universities and students, collaborating with various teams to enhance educational engagement in the AEC sector.

Responsibilities

• Plan, execute, and optimize demand generation campaigns targeting higher education audiences across email, social, content marketing, events, webinars, SEO, and paid media
• Collaborate cross-functionally with global teams—marketing operations, content, product marketing, and regional sales—to localize and adapt Graphisoft’s global EDU campaigns for the U.S. market
• Support academic partnerships with architecture and design schools, student organizations (e.g., AIAS, ACSA), and professional associations to expand awareness and participation in the Graphisoft EDU program
• Develop and adapt marketing content—emails, newsletters, blog posts, digital ads, webinars, and learning materials—that inspire students, faculty, and early-career designers
• Track and analyze campaign performance, providing data-driven insights and recommendations for optimization, lead nurturing, and ROI improvement
• Manage and refine marketing automation workflows to nurture student and educator leads through the funnel to active license users and advocates
• Contribute to community-building initiatives, such as student ambassador programs, competitions, or events connecting academia with real-world design practice
• Align activities with the Nemetschek Global Academic Program, sharing insights and coordinating initiatives across brands to advance a cohesive academic engagement strategy

Skills

• 1–3 years of experience in demand generation, digital marketing, or education marketing, ideally within SaaS, EdTech, or AEC technology
• Understanding of the U.S. higher education landscape; familiarity with architecture, design, or engineering programs is a plus
• Strong project management and communication skills, capable of coordinating across multiple teams and time zones
• Hands-on experience with CRM and marketing automation tools (HubSpot, Marketo, Pardot, or similar) and an analytical approach to campaign measurement
• A creative, proactive mindset with a passion for connecting students and educators to design technology that shapes the built environment
• Collaborative spirit, adaptability, and eagerness to learn within a global organization

Benefits

• Competitive salary and performance-based incentives
• Comprehensive training and professional development opportunities
• Collaborative and supportive work environment
• Opportunity for career growth within a rapidly expanding company
• Flexible remote work

Company Overview