Note: The job is a remote job and is open to candidates in USA. Southern New Hampshire University is a team of innovators dedicated to transforming lives through education. They are seeking a Marketing Automation Manager to drive the adoption of marketing automation using Salesforce Marketing Cloud, focusing on building communication journeys for prospective students and collaborating with cross-functional stakeholders.

Responsibilities

• Promote adoption within the university-wide marketing automation platform (Salesforce Marketing Cloud)
• Support the refinement and monitoring of marketing automation KPI's to drive business impact through a performance marketing mindset
• Collaborate with cross-functional stakeholders to help design multi-channel engagement strategies, capable of adapting to the ever-changing needs of the business
• Support a best-in-class Marketing Automation QA process to ensure accurate and timely delivery of communications from Salesforce Marketing Cloud
• Help drive best practices within the Marketing Automation platform and surrounding marketing technology solutions
• You will champion international email compliance initiatives, within Marketing Cloud, in support of CAN-SPAM, CASL, and GDPR
• Collaborate with the cross-functional stakeholders, including the marketing automation teams to adapt and support prospective communications, with an eye towards optimizing the enrollment experience through relevance and personalization
• Assist with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements
• Other responsibilities as assigned

Skills

• 3 years of marketing automation experience and managing marketing technology solutions
• 2 years of CRM experience
• Bachelor's degree
• Experience understanding and anticipating dependencies across complex systems
• Experience communicating complex ideas and processes to business stakeholders

Benefits

• High-quality, low-deductible medical insurance
• Low to no-cost dental and vision plans
• 5 weeks of paid time off (plus almost a dozen paid holidays)
• Employer-funded retirement
• Free tuition program
• Parental leave
• Mental health and wellbeing resources

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