Note: The job is a remote job and is open to candidates in USA. The Wikimedia Foundation is the non-profit organization that operates Wikipedia, and they are seeking an experienced fundraiser to own and grow their recurring giving program. This role involves driving retention, upgrade, reactivation, and long-term value of donors while contributing to the sustainer acquisition strategy.

Responsibilities

• Own and grow the recurring giving program, leading initiatives to expand the sustainer base, improve donor retention, reduce attrition, and drive long-term value of monthly and annual donors
• Develop upgrade and cross-sell strategies to increase donor lifetime value (LTV), including structured ask strings based on LTV, giving history, and engagement behaviour
• Contribute to sustainer acquisition strategy guided by the dedicated team
• Design and optimise tailored donor journeys to deliver an optimal donor experience across onboarding, retention, upgrade, reactivation, and win-back
• Lead and continuously improve dunning processes, including payment retries, recovery strategies, lapse prevention, and reactivation campaigns
• Oversee and optimize self-management donation tools
• Continually refine supporter touchpoints ensuring all recurring giving communications are donor-focused and aligned across channels
• Oversee campaign implementation end-to-end, conducting complex data selections and segmentation, ensuring strong execution
• Monitor KPIs, produce reports and adjust tactics to meet revenue and targets related to acquisition (in partnership with the dedicated team), retention, attrition, recovery, upgrade, and lifetime value
• Contribute to the development and management of the acquisition and recurring giving budget. Support forecasting and performance re-projections
• Partner with the data team to ensure analysis supports strategic decision-making
• Collaborate in donor research initiatives (e.g., user testing, surveys, focus groups) to inform program improvements
• Support the Audience Strategy team in initiatives beyond recurring giving aiming to enhance donor upgrade opportunities and increase donor lifetime value (LTV)
• Work closely with colleagues across Fundraising to ensure activities are coordinated, strategic, and supporter-centric

Skills

• Experience managing and analysing sustainer giving programs
• Proficiency in donor retention, upgrade strategies, recurring donation management, and techniques for growing donor lifetime value
• In depth knowledge of supporters, the market and the charity sector to predict future trends, across global fundraising markets
• Experience launching, managing, and testing fundraising campaigns and dunning processes across multiple channels, as well as integrated direct response marketing principles
• Experience working with detailed audience segmentation, data analysis, and managing complex donor journeys across multiple audience segments
• Comfortable working with donor KPI metrics and utilizing them to drive strategic decisions
• Strong organizational and project management skills, with the ability to prioritize and manage multiple tasks simultaneously
• Excellent communication and collaboration skills, with the ability to work effectively across teams and departments
• A proactive and results-oriented approach, with a commitment to continuous improvement and learning

Benefits

• U.S. Benefits & Perks (https://wikimediafoundation.org/about/jobs/#section-12)
• The Wikimedia Foundation is a remote-first organization
• Our non-US employees are hired through a local third party Employer of Record (EOR)
• If you are a qualified applicant requiring assistance or an accommodation to complete any step of the application process due to a disability, you may contact us at [email protected] or +1 (415) 839-6885.

Company Overview

• Wikimedia Foundation encourages the development and distribution of free educational content with projects such as Wikipedia. It was founded in 2003, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is http://wikimediafoundation.org.

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