Note: The job is a remote job and is open to candidates in USA. Humana Inc. is a leading U.S. healthcare company focused on delivering care and service to improve the health of millions. They are seeking a CRM Marketing Lead to drive data-driven marketing campaigns, optimize member engagement, and collaborate with cross-functional teams to enhance product positioning.

Responsibilities

• Define pod-level strategy for engagement campaigns, aligned with enterprise goals and member needs
• Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact
• Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance
• Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals
• Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making
• Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys
• Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution

Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent years of relevant experience
• 5+ years of experience in lifecycle or customer engagement marketing
• 2+ years of experience leading agile teams or cross-functional pods
• Strong understanding of omni-channel marketing and journey orchestration
• Experience with marketing automation platforms and CRM tools
• Excellent facilitation, prioritization, and problem-solving skills
• Experience in healthcare, insurance, or other regulated industries
• Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega)
• Exposure to agile marketing operating models and performance optimization frameworks
• Live within 50 miles of Louisville, KY or Nashville, TN

Benefits

• Bonus incentive plan
• Medical, dental and vision benefits
• 401(k) retirement savings plan
• Time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
• Short-term and long-term disability
• Life insurance

Company Overview