Note: The job is a remote job and is open to candidates in USA. Sanhua International USA is seeking a high-caliber Sales and Business Development professional with extensive experience in the North American Home Appliance and HVAC sectors. The role focuses on market expansion, account management, and strategic selling to major OEMs while navigating the complexities of the NPI cycle and fostering long-term partnerships.

Responsibilities

• Lead strategic market penetration for home appliance/HVAC components across North America, focusing on Tier 1 OEMs and key regional distributors
• Navigate the full New Product Introduction (NPI) cycle. You will drive the process from initial sampling and certifications (UL/Energy Star) through to mass production
• Identify customer pain points in new model development. Propose solutions and cost-optimization strategies that align with North American regulatory standards and OEM expectations
• Serve as the primary liaison between the customer and the factory. Manage order forecasting, quality resolution (RMA/FA), and payment collections to ensure a healthy, long-term partnership
• Track competitor pricing, local policy shifts, and technology trends to refine our North American go-to-market strategies
• Collaborate with internal R&D and Logistics teams to ensure the global supply chain meets the high-frequency delivery demands of North American manufacturing

Skills

• 5+ years of B2B sales experience specifically within the North American Home Appliance or HVAC component industry
• Deep familiarity with the North American supply chain ecosystem and major players (e.g., Whirlpool, GEA, Electrolux, Samsung, LG, Miele, Hisense)
• Strong 'technical common sense' and the ability to discuss component applications comfortably with engineering leads
• Willingness to travel 30-50% within North America for site visits and industry trade shows (KBIS, AHR Expo)
• The ability to navigate and close the long sales cycles (18-24 months) typical of the appliance industry
• Bachelor's Degree preferred
• A technical background (ME/EE) is a plus but extensive market experience and a proven track record take precedence
• Prior experience working for or selling against major component manufacturers (e.g., Nidec, Robertshaw, Copreci) is a significant advantage
• Preference will be given to those in the local surrounding areas

Company Overview

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