Note: The job is a remote job and is open to candidates in USA. Who Gives A Crap is a leading eco-friendly household essentials business dedicated to providing clean water and sanitation access globally. They are seeking a Head of Brand and Growth to lead the US brand-led growth strategy, focusing on driving awareness, revenue growth, and improving Customer Acquisition Cost efficiency.

Responsibilities

• Crafting the long-term strategy that positions our brand as the primary engine for demand, ensuring every marketing dollar spent is a deliberate investment in our next phase of US growth
• Leading the charge on integrating our brand narratives with our performance channels, moving beyond silos to ensure our storytelling is directly driving measurable awareness and revenue
• Partnering with Finance and Analytics to prove the "brand halo," tracking how our US-specific activations are improving CAC efficiency and accelerating growth across DTC and retail
• Improving our agency partnerships and internal workflows to ensure we have the right capabilities and playbooks in place to turn cultural relevance into a scalable, repeatable growth lever
• Collaborating closely with the GM US, who serves as your People Leader

Skills

• Deep understanding of the US market
• Ability to use brand as a powerful engine for commercial results
• Experience in leading local strategy and execution
• Capability to ensure brand and performance channels work seamlessly
• Focus on driving measurable awareness and significant revenue growth
• Proven track record of improving efficiency
• Data-informed leadership
• Ability to set ambitious goals and deliver on them through clear, integrated strategic execution

Benefits

• Certified B Corp™: We work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5, we’re in exceptional company with other purpose-led B Corps around the world.
• Competitive Rewards: We offer competitive, market-informed salaries, meaningful support towards healthcare, generous paid leave, and tailored learning and development opportunities.
• You’ll also get free toilet paper (yes, you read that right)!
• Our engagement surveys tell us that our team is 95% proud to work for Who Gives A Crap.

Company Overview