Note: The job is a remote job and is open to candidates in USA. Lettuce Financial is a rapidly scaling company seeking a fractional Marketing Operations Lead to enhance their marketing execution. This role focuses on building and managing reporting infrastructure, supporting marketing operations, and driving data analysis to improve decision-making.

Responsibilities

• Build and own weekly marketing performance reporting via HubSpot — channel metrics, funnel conversion, and campaign readouts
• Build dashboards in HubSpot to track and report on brand and product marketing KPIs; surface trends, anomalies, and actionable insights
• Support experimentation by setting up tracking, running test readouts, and documenting results
• Synthesize data from HubSpot, PostHog, and other sources into clear, decision-ready summaries
• Support forecasting and goal tracking for the marketing team
• Manage day-to-day project workflows across product, content, lifecycle, and creative workstreams to keep initiatives on track
• Support content calendar management, creative production tracking, and campaign launch coordination
• Maintain team documentation, process guides, and operational trackers
• Identify process gaps and drive improvements that help the team move faster

Skills

• 5+ years in marketing operations or marketing analytics
• Deep, hands-on HubSpot experience — you've built dashboards, managed workflows, and owned reporting (not just used it)
• Strong analytical skills: comfortable pulling, cleaning, and interpreting marketing data to make recommendations
• Experience building and maintaining performance dashboards and reports
• Familiarity with campaign attribution, UTM tracking, and funnel analysis
• Highly organized project manager who keeps multiple workstreams moving without dropping the ball
• Proactive and self-directed — you identify what needs to happen and do it
• Strong written communicator who can turn complex data into clear takeaways
• Experience with PostHog, Notion, or Atlassian/Confluence
• Background supporting content or creative production workflows
• Experience at a startup or fast-growth company
• Bachelor's degree or equivalent experience

Company Overview