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[Remote] Field and Event Marketing Lead

Remote · Norway Full-time

Note: The job is a remote job and is open to candidates in USA. Pano AI is a growth-stage hybrid-remote start-up focused on early wildfire detection and intelligence. They are seeking a Field and Event Marketing Lead to manage and scale their field marketing efforts, driving pipeline and enhancing customer relationships through strategic event execution and community building.

Responsibilities

  • Own and execute Pano’s field marketing calendar — trade shows, industry conferences, regional events, and owned Pano experiences — end-to-end from strategy through logistics and post-event follow-up
  • Partner with Sales to drive pipeline through field programs — aligning on target accounts, pre-event outreach, and post-event follow-through to convert attendance into pipeline
  • Build and manage Customer Advisory Boards (CABs) and community programs that deepen relationships with key customers, surface product insights, and create advocates
  • Plan and produce executive and customer-facing experiences — roundtables, hosted dinners, and community gatherings — that accelerate deals and expand existing accounts
  • Own field marketing measurement: set goals, track ROI, and report on event-sourced and event-influenced pipeline to marketing and sales leadership
  • Manage event vendors, agencies, and budgets to deliver high-quality experiences on time; build scalable playbooks that grow with the business

Skills

  • 5–8 years of field marketing, event marketing, or demand generation experience, ideally at a high-growth B2B tech or SaaS company
  • Proven track record of planning and executing field programs — events, conferences, or owned experiences — that generate pipeline and influence revenue
  • Experience running Customer Advisory Boards (CABs), customer roundtables, or other structured community programs
  • Strong project management skills — comfortable juggling multiple events and programs simultaneously with sharp attention to detail and a bias for follow-through
  • Collaborative partner to Sales and Customer Success — you know how to align field programs to revenue goals and communicate impact in terms the business cares about
  • Familiarity with marketing and CRM tools (e.g., HubSpot, Salesforce) to track event attribution and report on field marketing's contribution to pipeline

Benefits

  • Stock options
  • Comprehensive medical, dental, and vision coverage
  • A matching 401(k) plan
  • Flexible paid time off

Company Overview

  • Pano AI (Pano) is the leader in early wildfire detection and intelligence, providing government, utilities, insurers, and private landowners with advanced tools and realtime situational awareness to quickly mitigate wildfire threats while protecting lives, property, and the environment. It was founded in 2019, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is https://www.pano.ai.
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