Note: The job is a remote job and is open to candidates in USA. Guidebook Inc. is a leading mobile app platform for higher education, dedicated to enhancing student engagement and event experiences. They are seeking an Event and Content Coordinator to manage logistics for educational trade shows and oversee content publishing across various channels, ensuring smooth execution of events and effective communication with internal teams.

Responsibilities

• Own end-to-end logistics for Guidebook’s event calendar, including 10+ EDU trade shows per year
• Manage shipping, receiving, AV, electrical, signage, vendor coordination, and booth setup and breakdown
• Be on-site at all sponsored events, supporting the team and ensuring the booth runs smoothly
• Run the event demand generation engine to create meetings before and after the event
• Coordinate logistics for in-kind partnership events (no travel required for these)
• Build and manage event timelines, briefing internal staff (sales, customer success, product) on where to be, when, and what they need
• Manage event budgets in partnership with the Director of Marketing, tracking spend against allocation
• Coordinate pre-event promotion (email, social, ads) and post-event follow-up workflows
• Lead post-event recap reporting, leads captured, pipeline influenced, costs, lessons learned
• Manage Guidebook’s content publishing rhythm across LinkedIn, YouTube, webinars (Wistia), and email
• Schedule and publish social posts, coordinate webinar logistics, and execute email sends through Conversion AI
• Manage video assets in Wistia and YouTube, uploading, captioning, organizing, and ensuring distribution
• Maintain an organized content calendar so the team always knows what is publishing, when, and where
• Over time: grow into drafting first-pass copy for emails, webinar invites, and social posts; editing short-form video for LinkedIn and YouTube; and pitching content ideas
• Create short form video content from webinars for LinkedIn Ads
• Act as the central point of contact for everyone involved in events, sales, customer success, product, vendors, and the Director of Marketing
• Brief booth staff and internal travelers ahead of each event with clear schedules, talking points, and logistics
• Manage vendor and agency relationships day-to-day, including AV, shipping, print, and exhibition partners
• Keep stakeholders updated on timelines, blockers, and changes
• Own the post-event recap report for every Guidebook-attended event, including leads, pipeline, costs, and qualitative learnings
• Pull monthly performance reports across content channels (LinkedIn, YouTube, webinars, email) and share insights with the marketing team
• Maintain accurate event and lead source data in Salesforce
• Track event budget spend against allocation and surface variance to the Director of Marketing
• Help the team understand what is working, what is not, and where we should double down

Skills

• Genuine love for events
• Ability to manage end-to-end logistics for events
• Experience with vendor coordination and booth setup
• Ability to run event demand generation
• Experience in managing event budgets
• Ability to coordinate pre-event promotion and post-event follow-up
• Experience in managing content publishing across various channels
• Ability to maintain an organized content calendar
• Strong communication skills for cross-functional coordination
• Experience in reporting and analytics related to events and content performance
• Ability to build collaborative working relationships with internal teams
• Proficiency in using Salesforce for data management

Benefits

• 100% paid benefits: medical, dental, and vision.
• Short term and long term disability.
• Unlimited vacation time.
• 401(k) program with matching benefit.
• Stock options.
• Awesome company culture and fun virtual hangouts.
• MacBook and accessories to make you comfortable working from home.
• Awesome annual company retreats!

Company Overview