Note: The job is a remote job and is open to candidates in USA. Fender Musical Instruments Corporation is a world-famous brand with a global influence. They are seeking an accomplished eCommerce Manager, Growth & Optimization to unlock revenue opportunities across Fender.com, leading A/B testing and conversion rate optimization efforts while collaborating with Product, UX, and Marketing teams.

Responsibilities

• Lead analysis of site performance, conversion funnels, customer behavior, and marketing channel impact (paid, CRM, organic, direct)
• Deliver actionable recommendations that improve the digital customer experience and unlock incremental revenue
• Provide the online merchandising team with clear, data-driven visibility into category, product, and promotional performance
• Define success metrics for key initiatives and track post-launch impact to prove ROI
• Partner with enterprise Data & Analytics to validate data integrity and troubleshoot anomalies
• Own the weekly, monthly, and quarterly reporting cadence; craft dashboards and executive-ready presentations with compelling data storytelling
• Own Fender.com’s A/B and multivariate testing program: from ideation to execution and post-test analysis to improve conversion, AOV, and overall site revenue
• Maintain a prioritized test-and-learn roadmap driven by data, user behavior, and business needs
• Conduct funnel and abandonment analysis to identify friction points and growth opportunities
• Partner with Product and UX to shape roadmap priorities based on analytics and experimentation results
• Collaborate with Digital Marketing on campaign and channel performance, helping allocate investment toward the most efficient growth levers
• Quantify and model the impact of proposed initiatives to influence senior leadership decisions and investment priorities

Skills

• Bachelor's degree or equivalent experience
• 7+ years in eCommerce or digital analytics with a proven track record of driving insights that lead to measurable revenue and customer experience improvements
• Expertise in eCommerce KPIs, funnel optimization, and digital merchandising performance analysis
• Hands-on experience running A/B and multivariate testing programs end-to-end
• Strong analytical and problem-solving skills; able to translate complex data into clear, actionable business recommendations
• Exceptional communicator and data storyteller, comfortable presenting to executives and cross-functional partners
• Familiarity with Amplitude, Content Square, Segment, Tableau, Power BI, Avo, and A/B testing platforms
• Highly collaborative and influential: able to drive change and set priorities across Product, UX, Marketing, Merchandising, and Data & Analytics without direct management authority
• Flexible, innovative thinker who stays current on eCommerce trends, technologies, and growth strategies

Benefits

• Medical
• Dental
• 401(k)
• Paid time off
• Equipment purchase program to help you get the band back together

Company Overview