Note: The job is a remote job and is open to candidates in USA. Success Matcher Recruitment is partnering with a rapidly growing consumer healthcare platform to find a Director of Social Media Growth who can lead the organic growth strategy. This role involves owning the entire organic growth machine, from creator sourcing to content production and audience expansion across various consumer brands.

Responsibilities

• Own the end-to-end UGC and organic growth ecosystem
• Build and manage creator acquisition, influencer partnerships, content pipelines, and distribution networks
• Develop systems for scaling short-form video content across TikTok, Instagram, Facebook, and emerging platforms
• Lead creative testing, performance analysis, and optimization efforts
• Identify viral content patterns and systematically replicate winning formats
• Build relationships with creators, meme pages, community partners, and distribution channels
• Drive engagement strategies across comments, shares, tags, direct messages, and community interactions
• Implement AI-assisted workflows to increase content velocity and performance

Skills

• 4+ years of experience in viral social media, creator marketing, organic growth, UGC, or related fields
• Proven success scaling social channels, creator programs, or viral content initiatives
• Deep understanding of TikTok, Instagram, Facebook, and short-form content ecosystems
• Strong analytical mindset with experience using data to guide creative decisions
• Demonstrated ability to build repeatable growth systems rather than relying on one-off viral moments
• Entrepreneurial and highly resourceful
• Obsessed with internet culture and consumer behavior
• Comfortable moving quickly and testing aggressively
• Strong operator who can balance creativity with performance metrics
• Experienced managing creators, agencies, editors, or content teams

Benefits

• Receive meaningful equity in a rapidly scaling venture-backed company

Company Overview