Note: The job is a remote job and is open to candidates in USA. CodeVertex Innovations LLC is seeking a Director of Performance Marketing & Growth Analytics to lead growth strategy, paid acquisition, marketing analytics, and performance optimization across digital channels. This role is ideal for a senior growth leader who understands paid media, conversion funnels, campaign analytics, customer acquisition, attribution, and performance-driven decision-making.

Responsibilities

• Develop and manage performance marketing strategies across paid search, paid social, display, native, affiliate, and other acquisition channels
• Build and optimize customer acquisition funnels from traffic generation to lead conversion
• Analyze campaign performance, conversion rates, cost per acquisition, return on ad spend, and lifetime value
• Create growth experiments to improve landing pages, ad creative, targeting, messaging, and funnel performance
• Work with data, product, engineering, and business teams to improve tracking, attribution, and reporting
• Build dashboards and reporting systems to monitor campaign performance and business KPIs
• Identify new growth channels, audience segments, and optimization opportunities
• Manage campaign budgets, pacing, forecasting, and performance targets
• Collaborate with creative and content teams to improve ad messaging and landing page conversion
• Use analytics to recommend strategic changes that improve revenue, efficiency, and scalability
• Maintain clear documentation of campaigns, tests, results, and growth insights

Skills

• 7+ years of experience in performance marketing, growth marketing, paid media, digital marketing, marketing analytics, or related roles
• Strong experience managing paid acquisition channels such as Google Ads, Meta Ads, LinkedIn Ads, native ads, display, affiliate, or programmatic campaigns
• Strong analytical skills and ability to interpret campaign data, funnel metrics, and business KPIs
• Experience with conversion tracking, attribution, UTM structures, analytics platforms, and reporting dashboards
• Ability to manage budgets, optimize campaigns, and improve acquisition efficiency
• Strong understanding of landing pages, conversion rate optimization, creative testing, and funnel strategy
• Experience using tools such as Google Analytics, Looker Studio, Tableau, Power BI, HubSpot, Salesforce, or similar platforms
• Strong communication skills and ability to explain marketing performance clearly
• Ability to work independently in a remote environment
• Experience with B2B lead generation, SaaS, technology services, consulting, or performance-based marketing
• Experience with SQL, data visualization, or deeper marketing analytics workflows
• Experience managing large monthly advertising budgets
• Experience with affiliate marketing, partner marketing, or performance-based customer acquisition
• Experience building campaign tracking systems and marketing dashboards
• Experience working with technical teams to improve attribution, automation, and data quality

Company Overview