Note: The job is a remote job and is open to candidates in USA. Blue Rock Search, LLC is a second-generation, family-owned early childhood education franchise with nearly 30 schools and plans for more. They are seeking a Director of Growth Marketing to drive enrollment and lead performance, oversee digital marketing strategies, and collaborate across teams to enhance franchisee success and brand strength.

Responsibilities

• Own marketing performance measurement across enrollment and lead generation channels
• Analyze conversion funnels and optimize performance from inquiry through enrollment
• Monitor lead quality, attribution, and ROI across marketing initiatives
• Partner with external agencies and vendors to improve campaign effectiveness
• Use dashboards and data to guide decisions and recommend resource allocation
• Oversee SEO strategy, website optimization, and digital presence
• Evaluate and evolve paid media strategy with agency partners
• Identify opportunities to improve discoverability and customer acquisition
• Stay ahead of emerging search behaviors, AI-enabled marketing practices, and digital trends
• Partner closely with internal brand and content resources to translate insights into compelling campaigns and scalable marketing tools
• Collaborate with operations leadership to align marketing strategy with franchisee priorities and operational realities
• Ensure marketing initiatives are practical, executable, and deliver value across schools at varying stages of growth
• Create strong feedback loops between franchisees, operations, and marketing to continuously improve effectiveness and perception
• Develop scalable marketing programs that support both new and established schools
• Help franchisees understand marketing performance and make informed investment decisions
• Influence local marketing execution without direct authority
• Support market-entry planning and localized growth strategies
• Collaborate with franchise development teams to strengthen storytelling, lead generation, and website experience
• Support growth into new markets with targeted positioning and messaging
• Contribute to franchise recruitment initiatives and owner engagement efforts
• Ensure a consistent and compelling brand experience across customer and franchise audiences
• Support key moments including conferences, launches, events, and company initiatives
• Monitor franchisee sentiment and brand perception through feedback channels and reporting

Skills

• 5–7+ years of marketing leadership experience for a multi-unit franchise organization
• Experience owning performance marketing, lead generation, SEO, conversion optimization, and reporting
• Ability to interpret data and translate insights into action
• Experience managing agency and vendor relationships
• Strong executive presence and ability to influence stakeholders
• Comfortable operating in lean, entrepreneurial environments
• Excellent communication and storytelling capabilities
• Collaborative style with demonstrated success working cross-functionally across marketing, operations, and stakeholder groups
• Curiosity, learning agility, and willingness to challenge assumptions
• Ability to travel 20%
• Education, childcare, family-focused, healthcare, wellness, pet services, or service-based industries
• Experience supporting localized or hyper-local marketing programs
• Exposure to franchise development marketing
• Familiarity with AI-enabled marketing tools and evolving search behavior

Company Overview