Note: The job is a remote job and is open to candidates in USA. Let's Brand! is a creative staff augmentation company specializing in providing senior-level expertise to support businesses during peak project periods. The Director of Business Development is a senior leadership position responsible for the end-to-end ownership of the customer acquisition strategy, focusing on strategic planning and execution to drive measurable pipeline growth.

Responsibilities

• Acquisition Strategy & Execution: Define ideal client profiles (ICPs), target environments, and high-conversion messaging. Develop and manage 30/60/90-day plans to achieve pipeline and revenue targets
• Channel Testing & Scaling: Identify and validate profitable acquisition channels, which might include paid search, SEO, outbound, and strategic partnerships, based on viability. Implement rapid testing cycles to optimize budget allocation and scale high-performing channels
• Funnel Optimization: Analyze the sales funnel to identify and mitigate drop-off points. Optimize landing pages, lead nurture sequences, and sales scripts to maximize conversion rates from lead to close
• Sales & Marketing Alignment: Streamline the transition from lead generation to sales execution, ensuring that sales efforts are focused exclusively on highly qualified prospects

Skills

• Senior leadership experience in business development or a related field
• Proven track record of developing and executing customer acquisition strategies
• Experience in defining ideal client profiles (ICPs) and high-conversion messaging
• Ability to develop and manage 30/60/90-day plans to achieve pipeline and revenue targets
• Experience in identifying and validating profitable acquisition channels
• Knowledge of paid search, SEO, outbound marketing, and strategic partnerships
• Experience in implementing rapid testing cycles to optimize budget allocation
• Ability to analyze sales funnels and identify drop-off points
• Experience in optimizing landing pages, lead nurture sequences, and sales scripts
• Strong alignment skills between sales and marketing teams

Company Overview