Note: The job is a remote job and is open to candidates in USA. Best Buy Canada is seeking a Digital Media Specialist to maximize onsite display advertising revenue and performance. The role involves media planning, campaign optimizations, and collaborating with analytics to enhance performance insights.

Responsibilities

• Develop detailed media plans for onsite display campaigns that balance campaign objectives, inventory availability and audience strategy to maximize performance
• Working in Google Ad Manager, monitor day-to-day campaign pacing and performance, making optimizations to ensure campaigns deliver in full and meet their objectives
• Adjust pricing rules and manage block lists to meet budget targets and maximize revenue from complementary, non-endemic advertisers
• Work with existing open bidding partners and expand demand sources and partnerships where possible
• Maintain and update media planning templates, tools, SOPs and forecasts, applying best practices to ensure consistency and efficiency in media plan creation
• Collaborate with Analytics to enhance dashboards and KPIs, delivering insights that support data driven decision making
• Support sales in prospecting new clients and selling programmatic display options to advertisers and third-party agencies

Skills

• 4+ years experience with programmatic media buying and/or selling, media planning and campaign trafficking
• Experience working in Google Ad Manager (sell-side)
• Expert knowledge of the programmatic ecosystem and strong digital media planning experience
• Advanced experience with Google platforms (GAM, DV360, SA360, GA4) and Excel
• Strong communication skills with ability to juggle competing priorities and meet tight execution timelines

Benefits

• We practice a remote first working model, leveraging in person interactions at our head office, in beautiful Vancouver, BC, for strategic, collaborative and social purposes.
• As Canada's destination for the coolest tech, Best Buy offers one of the best work environments in the country!
• Our culture is one of inclusivity and belonging and provides employees an environment where they can bring their whole selves to work.
• We believe in a fair and inclusive hiring process. We encourage you to apply even if you may not meet all the requirements.
• Starting pay offered will consider skills and experience. Your pay can grow as you build your career with us.

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