Note: The job is a remote job and is open to candidates in USA. Dice is seeking a Digital Marketing Program Manager (AI Search Strategist) to support their Generative Engine Optimization and Answer Engine Optimization strategy. This role involves improving brand visibility across AI-powered search platforms and collaborating with various marketing teams to enhance content strategies and drive measurable business outcomes.

Responsibilities

• Analyze AI search performance, citations, and content gaps, translating findings into prioritized optimization recommendations
• Execute Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) initiatives to improve visibility across AI-powered search and answer platforms
• Partner with Content Marketing, Growth Marketing, Product Marketing, Brand Marketing, and Communications teams to develop AI-friendly content strategies
• Optimize digital content using SEO and AI search best practices to improve discoverability and citation quality
• Monitor AI search trends, algorithm updates, and emerging best practices, recommending ongoing optimization opportunities
• Collaborate with the AEO Project Manager to prioritize initiatives, manage workstreams, and ensure timely execution
• Evaluate competitive performance and brand presence across AI search platforms, identifying opportunities to improve authority and visibility
• Measure AI search visibility metrics and prepare executive-ready reports, insights, and recommendations for stakeholders
• Support continuous improvement efforts through experimentation, testing, and performance analysis

Skills

• 3+ years of experience in SEO, content strategy, digital marketing, or a related field
• Demonstrated knowledge of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-powered search ecosystems
• Experience optimizing digital content for traditional search engines and AI-powered answer platforms using SEO best practices
• Strong analytical skills with the ability to interpret performance data and translate findings into actionable recommendations
• Experience using SEO and analytics platforms such as: Google Search Console, Google Analytics, Semrush, or similar SEO and analytics tools
• Excellent written and verbal communication skills with the ability to collaborate across cross-functional teams
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment
• Bachelor's degree in Marketing, Business, or a related field (or equivalent professional experience)
• Experience with Profound or a comparable AI search intelligence platform
• Experience measuring AI search citations, visibility, and authority
• Familiarity with emerging AI search platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews
• Passion for staying current on evolving AI search trends and digital marketing innovations

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