Note: The job is a remote job and is open to candidates in USA. North South Consulting Group, LLC is focused on enhancing visibility and engagement for the Work for Warriors program. They are seeking a Digital Marketing Manager responsible for designing and executing digital outreach strategies, managing multimedia content, and leveraging data analytics to optimize marketing effectiveness.

Responsibilities

• Develop and execute a statewide digital marketing and outreach strategy
• Create and manage multimedia content including videos, graphics, podcasts, and social media posts
• Maintain and update program websites in compliance with accessibility and performance standards
• Design marketing collateral such as flyers, newsletters, and promotional materials
• Support outreach events through targeted digital campaigns and promotional content
• Analyze digital performance metrics (engagement, reach, conversions) and optimize strategies
• Produce employment-focused digital tools for clients (e.g., video resumes, online portfolios)
• Collaborate with recruiting and program staff to align messaging and outreach efforts

Skills

• Strong digital marketing and content creation expertise
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva)
• Experience with video production and audio editing
• Knowledge of social media platforms, algorithms, and analytics tools
• Experience managing websites and content management systems (CMS)
• Ability to analyze data and translate insights into actionable improvements
• Strong written communication and branding skills
• US Citizen with the ability to pass a Federal background check
• Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or related field
• Minimum 3 years of experience in digital marketing, content creation, or multimedia production
• Experience marketing workforce development or government programs
• Familiarity with accessibility standards (e.g., Section 508 compliance)
• Experience with SEO, paid advertising, and audience targeting strategies
• Knowledge of veteran or military community audiences
• Experience producing newsletters, press releases, and public communications
• Ability to manage multiple campaigns and deadlines simultaneously

Company Overview