Note: The job is a remote job and is open to candidates in USA. Atlantic Coast Mortgage is seeking a CRM Administrator to support day-to-day management, optimization, and execution of marketing initiatives. This role is responsible for maintaining CRM data integrity, building and deploying marketing campaigns, and ensuring CRM workflows operate efficiently.

Responsibilities

• Manage and optimize CRM workflows, configurations, and data integrity to support marketing and sales performance
• Build, deploy, and monitor campaigns and automated marketing journeys
• Develop audience segmentation and logic-based communication triggers that improve engagement and conversion
• Support the design and improvement of customer lifecycle journeys within the CRM
• Create and maintain KPI-driven reporting to evaluate campaign effectiveness and identify improvement opportunities
• Proactively diagnose and resolve CRM issues impacting campaign execution, reporting, or user experience
• Document processes, standards, and best practices to support scalability and consistency
• Collaborate cross-functionally with other teams to translate business goals into CRM solutions
• Deliver training and enablement support to help users maximize CRM capabilities

Skills

• Experience administering CRM systems and executing marketing automation campaigns
• Strong understanding of audience segmentation, customer journeys, and data-driven marketing execution
• Ability to think logically and strategically about automation workflows and communication triggers
• Experience translating data and performance metrics into actionable improvements
• Strong problem-solving mindset with the ability to troubleshoot technical issues independently
• Excellent organizational skills and strong attention to detail
• Effective communicator who can work with both technical and non-technical stakeholders
• Self-starter who takes ownership and follows projects through to completion
• Experience in mortgage or financial services is a plus, but not required

Benefits

• Remote (United States)

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