Note: The job is a remote job and is open to candidates in USA. Ditto Insurance is committed to empowering users with a deep understanding of insurance, facilitating informed decisions. They are seeking a Content Writer to create clear, helpful, and search-optimized articles on health and term insurance, focusing on user intent and collaboration with various teams to enhance organic visibility.

Responsibilities

• Write high-quality articles on health and term insurance aligned with user intent and Ditto’s tone
• Research topics across health and term insurance—from IRDAI updates to everyday customer questions
• Identify what users actually want to know and create content that adds real value to them
• Combine product expertise + AI tools to draft, refine and publish insightful articles for Ditto’s blog
• Optimise articles for search (structure, keywords, internal linking, SEO best practices)
• Collaborate with the SEO, content, and product teams to create and optimize content that boosts organic visibility while staying true to Ditto’s voice—clear, honest, and helpful

Skills

• 2+ years of experience in research, content writing, or any other related field
• Are curious and perceptive — you enjoy learning new things and explaining them simply
• Have strong written communication skills and a good grasp of English
• Can think from a user's perspective and create content that genuinely helps them make decisions
• Have great attention to detail and can follow structured processes without losing creativity
• Value clarity, consistency, and thoughtful research in your work
• Prior exposure to content creation, insurance/financial research, or writing SEO-led articles
• Basic understanding of personal finance and insurance concepts
• Familiarity with AI tools to enhance research, ideation, or content creation

Benefits

• Competitive salary and comprehensive health insurance
• Opportunity to lead new content initiatives

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