Note: The job is a remote job and is open to candidates in USA. GovCIO is hiring an experienced Branding/Marketing subject matter expert to refresh the brand identity, differentiate a Department of Veterans Affairs (VA) Data Modernization initiative from competitors, as well as ensure unified messaging. This position involves strategic communications, collaboration with cross-functional teams, and development of marketing materials to effectively convey the program's goals and engage stakeholders.

Responsibilities

• Serve as a key member of the Data Modernization team with primary responsibilities that include executive communications as well as support for internal communications
• Provide strategic thinking, outstanding organization and planning, and a strong ability to collaborate and communicate with cross-functional teams and stakeholders
• Monitor trends and best practices in internal communications to improve strategies
• Translate complex technical concepts (data governance, analytics, platform capabilities) into clear, audience-appropriate messaging
• Develop presentations, briefs, narratives, marketing collateral, platform overviews, and stakeholder engagement decks
• Partner with cross-functional teams (product, engineering, PMO, change management) to ensure consistent positioning and alignment with program goals
• Assess audience needs, synthesize requirements, and produce targeted messaging to drive adoption and stakeholder buy-in
• Provide strategic thinking, outstanding organization and planning, and a strong ability to collaborate and communicate with cross-functional teams and stakeholders
• Ensure smooth execution of executive engagements with relevant customers/partners
• Develop strong internal relationships to support communications, stakeholder engagement, and program priorities
• Gather, analyze, and report data on marketing and communication campaigns
• Use insights from data analysis to adjust strategies and improve outcomes
• Innovate and implement new communication tools and techniques
• Continuously improve communication processes and strategies

Skills

• Bachelor's in business administration, Business Management, Computer Science, Information Systems, Journalism, Marketing, Communications, or related fields plus 12 years of experience
• Experience developing go-to-market strategies, value propositions, and messaging frameworks for data products or enterprise platforms
• Proven skill in designing and executing multi-channel communication plans (internal/external comms, stakeholder updates, campaign messaging)
• Experience supporting large-scale transformation efforts, including change management messaging, communication sequencing, and stakeholder mapping
• Exceptional writing, editing, and presentation skills with the ability to meet tight deadlines, organize complex information, and support leadership communications
• Strong verbal communication and organizational skills
• Ability to work independently and in a remote team setting
• Analytical skills to assess communication processes and campaigns
• Project management skills to handle multiple projects and meet deadlines
• Interpersonal skills to build strong relationships with team members, stakeholders, and partners
• Presentation skills for delivering polished presentations to diverse audiences, including senior executives
• Proficiency with content management systems, event management software, Microsoft Office Suite, Canva, video editing/creation programs, MS SharePoint, and various communication platforms
• Understanding of social media strategies and digital marketing tools
• Deep expertise in federal/VA-focused marketing, including familiarity with VA OIT, data platforms, and government program communication norms
• Familiarity with federal acquisition language, LOE documentation, strategic plans, and communication best practices for government stakeholders
• Experience with Veterans Affairs or other government agencies
• PMP, Scrum Master, and/or other Agile/SAFe certifications
• Strategic Communication Management Professional (SCMP)
• Certified Public Relations Counselor (CPRC)
• Digital Marketing Professional Certification

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