Note: The job is a remote job and is open to candidates in USA. Robert Half is a well-established organization in the consumer products and services sector, dedicated to delivering innovative solutions. They are seeking an AI Search Optimization & Performance Marketing Specialist to lead efforts in enhancing brand visibility across traditional and AI-powered search platforms, focusing on optimizing content and digital assets to influence AI systems' recommendations.

Responsibilities

• Develop and execute strategies to improve brand visibility across AI-powered search and answer engines, including ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews
• Identify opportunities to increase the likelihood that the company's products and services are surfaced, cited, and recommended within AI-generated responses
• Build and implement Generative Engine Optimization (GEO) and AI Search Optimization strategies
• Optimize website content, digital assets, metadata, structured data, and content architecture to improve discoverability by AI systems and search engines
• Partner with content, marketing, and web teams to create authoritative, high-value content that strengthens the company's presence in both traditional and AI-driven search environments
• Manage and optimize paid search campaigns across Google and Bing to support broader visibility and lead generation goals
• Monitor AI search performance, brand mentions, citations, and competitive visibility across emerging search platforms
• Analyze search, traffic, and engagement metrics to identify opportunities for growth and continuous improvement
• Stay ahead of industry trends related to SEO, GEO, AI search, large language models, and evolving consumer search behaviors
• Help establish internal best practices and long-term strategies for AI-driven discoverability and digital marketing innovation

Skills

• 3+ years of experience in SEO, search marketing, performance marketing, or digital strategy
• Strong understanding of search engine optimization, paid search, and content-driven marketing strategies
• Knowledge of how AI-powered search platforms and large language models influence content discovery and brand visibility
• Experience with SEO tools such as SEMrush, Ahrefs, Google Search Console, Google Analytics, or similar platforms
• Familiarity with structured data, schema markup, content architecture, and technical SEO best practices
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies
• Self-starter who thrives in a rapidly evolving environment and enjoys experimenting with emerging technologies
• Strong communication and collaboration skills with the ability to work across marketing, content, and web teams
• Experience with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or AI Search Optimization initiatives
• Understanding of how brands gain visibility, citations, and authority within AI-generated search experiences
• Experience evaluating and measuring AI platform presence, brand mentions, and recommendation frequency
• Exposure to content strategies designed for AI-driven discovery and conversational search

Benefits

• Hybrid schedule for candidates located in the Orlando area
• Remote candidates located within the United States will be considered
• Availability during Eastern Time Zone business hours is required
• All candidates must be onsite in Orlando for the first two weeks of employment for onboarding and training
• Flexible four-day workweek structure
• Collaborative and innovative marketing team
• Flexible and supportive work environment with strong work-life balance

Company Overview

Company H1B Sponsorship