Job Description:

• Own the US regional go-to-market strategy for the Research Instruments portfolio, including major platform launches, lifecycle management, and portfolio optimization.
• Translate global product strategy into region-specific positioning, segmentation, and value propositions tailored to capital purchasing decisions.
• Develop and maintain a clear positioning & messaging architecture (core narrative, proof points, competitive differentiation, application-led messaging) used consistently across campaigns, sales tools, and customer conversations.
• Partner with Field Applications to translate workflows into application claims, demo stories, and configuration guidance; ensure messaging reflects real-world performance and user outcomes.
• Define regional launch standards and ensure consistent, high-quality execution across instrument platforms and configurations.
• Drive pipeline creation, opportunity quality, and win-rate improvement for Research Instruments through coordinated regional marketing and field execution.
• Own the regional segmentation and prioritization model (ICP definitions, addressable labs, use cases, whitespace) to focus coverage and improve conversion in high-value segments.
• Partner with Sales Ops/Finance on forecasting inputs (pipeline health, conversion assumptions, launch ramps) and provide regular readouts on risks, upside, and mitigation actions.
• Partner with Growth Marketing to support top-of-funnel awareness and consideration, while owning downstream conversion and deal support.
• Identify gaps in pipeline coverage, segment penetration, and deal progression; recommend corrective actions.
• Lead regional pricing, discounting guidance, and promotional strategy for Research Instruments in collaboration with pricing, finance, and sales leadership.
• Own and communicate regional pricing strategy (list price, promo levers, bundles/configurations, services/accessories attach) aligned to value, competitive dynamics, and growth goals.
• Establish deal governance and guardrails (discount bands, approvals, exceptions) and coach the field on value framing and negotiation best practices.
• Support complex deal strategy, configuration guidance, and value-based selling approaches for priority and strategic accounts.
• Provide senior-level sales and field enablement leadership for capital equipment, including development of playbooks, launch kits, competitive tools, and messaging frameworks.
• Partner closely with Regional Sales Leadership and Field Applications to align marketing priorities with coverage models, territory needs, and sales motions.

Requirements:

• Bachelor’s degree in science, engineering, marketing, or an equivalent field required
• 5+ years of experience in product marketing, marketing management, or commercial roles within life sciences or technology-driven markets required
• Demonstrated success leading regional go-to-market strategies and complex capital product launches
• Strong experience partnering with sales leadership and field applications teams required
• Proven ability to influence across a matrixed organization without direct authority required
• Excellent communication, analytical, and business acumen

Benefits:

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Professional development opportunities