Job Description

Overview We are hiring a performance‑driven Google Ads specialist with proven success generating private‑pay home care patient leads (calls and form submissions). This role is focused on acquiring high‑intent private‑pay prospects, not Medicaid, waiver, insurance‑based, or job‑seeker leads. Experience in healthcare lead generation specifically for private‑pay home care is required. --- Primary Objective Build, manage, and optimize Google Ads campaigns that:

• Drive qualified private‑pay home care patient calls
• Generate high‑intent private‑pay inquiry forms
• Consistently support start‑of‑care conversions, not just traffic or clicks --- Key Responsibilities
• Create and manage Google Search campaigns targeting private‑pay home care clients
• Set up and optimize:
• call‑only campaigns
• call extensions
• conversion tracking (calls & forms)
• Write compliant, high‑intent ad copy for private‑pay audiences
• Implement negative keyword strategies to eliminate:
• job seekers
• Medicaid/waiver traffic
• assisted living & nursing home searches
• Manage daily and weekly budget pacing to align with intake capacity
• Optimize campaigns based on lead quality, not just CPA
• Provide clear reporting on:
• cost per lead
• cost per qualified call
• conversion trends --- Required Experience (Non‑Negotiable)
• 2+ years managing Google Ads for home care or senior care
• Proven experience generating private‑pay patient leads
• Demonstrated success driving:
• phone calls from Google Ads
• form submissions for home care services
• Experience filtering and excluding:
• Medicaid / government programs
• caregivers / job seekers
• Strong understanding of local search intent and call‑driven campaigns --- Required Skills
• Advanced Google Ads Search campaign structure
• Call‑focused optimization (calls ≥60–90 seconds preferred)
• Conversion tracking and attribution setup
• Strong negative keyword and search term management
• Ability to scale or throttle spend based on intake readiness --- What Success Looks Like
• Consistent flow of qualified private‑pay inquiries
• Reduced wasted spend from irrelevant traffic
• Alignment between ad volume and intake team capacity
• Markets that reliably support start‑of‑care conversion --- Who This Role Is NOT For
• Generalist PPC managers without healthcare experience
• Marketers who have only run e‑commerce or B2B campaigns
• Anyone without direct experience in private‑pay home care advertising
• Lead sellers or resellers — this is hands‑on campaign management --- Engagement
• Ongoing monthly management
• Performance‑driven relationship
• Opportunity to expand into multiple markets based on results

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