Job Overview We are seeking an energetic and detail-oriented PPC Specialist with a focus on Microsoft Ads to join our dynamic digital marketing team. In this role, you will develop, execute, and optimize paid search campaigns across Microsoft Advertising platforms to drive targeted traffic, increase conversions, and maximize ROI. Your expertise in performance marketing and media buying will be instrumental in elevating our brand’s online presence. This paid position offers an exciting opportunity to work within a fast-paced environment where innovative strategies and data-driven decisions lead the way. Duties

• Create, manage, and optimize PPC campaigns specifically on Microsoft Ads (formerly Bing Ads), ensuring alignment with overall digital marketing strategies.
• Conduct comprehensive keyword research using SEO tools and analytics platforms to identify high-impact keywords for campaign targeting.
• Develop compelling ad copy and creative assets tailored for social media management across platforms such as Facebook Advertising and Twitter Ads to enhance engagement.
• Monitor campaign performance using Google Analytics, Google Tag Manager, and other web analytics tools; analyze data to identify opportunities for improvement.
• Implement conversion optimization techniques to improve landing page performance and increase lead generation or sales for e-commerce clients.
• Manage budgets effectively across multiple campaigns, ensuring cost efficiency while meeting performance goals through media planning and media buying strategies.
• Collaborate with cross-functional teams to integrate SEM efforts with SEO initiatives, affiliate marketing programs, and overall digital marketing plans.

Qualifications

• Proven experience managing PPC campaigns on Microsoft Ads (Bing Ads) with a strong understanding of SEM principles.
• Proficiency in Google Ads, Google AdWords, Google Analytics, Google Tag Manager, and other SEO tools for campaign tracking and analysis.
• Solid knowledge of performance marketing strategies including media planning, media buying, conversion optimization, and budgeting.
• Familiarity with social media management tools and experience running successful Facebook Advertising campaigns.
• Knowledge of affiliate marketing channels and strategies to expand reach and ROI.
• Strong analytical skills with the ability to interpret web analytics data to inform campaign decisions.
• Excellent communication skills to articulate campaign insights clearly and collaborate effectively within a team environment. Join us in shaping innovative digital marketing solutions! We value passionate professionals eager to make an impact through strategic media buying, data-driven optimization, and creative campaign execution. This is your chance to be part of a forward-thinking team dedicated to delivering measurable results in the ever-evolving landscape of online advertising.

Pay: $6,000.00 - $10,000.00 per month Work Location: Remote