This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a rapidly growing direct-to-consumer subscription brand founded by a celebrity chef and content creator, delivering curated monthly culinary experiences through exclusive recipes, cooking classes, and premium member content. With a massive organic social media audience and a passionate customer community, they are now investing heavily in paid acquisition and are seeking a Performance Marketing Specialist to help scale membership growth through data-driven advertising and conversion optimization. Role Overview The Performance Marketing Specialist will own the company's paid acquisition strategy across Meta while driving conversion rate optimization across the Shopify website. The Performance Marketing Specialist will build, test, optimize, and scale advertising campaigns, improve attribution and tracking systems, conduct ongoing CRO experiments, and collaborate closely with leadership to accelerate subscription growth. This role is ideal for someone who thrives on experimentation, enjoys making data-driven decisions, and has experience scaling DTC subscription brands. Location Fully Remote | 9:00 AM - 5:00 PM EST

Key Responsibilities

Paid Media Strategy & Campaign Management Build, launch, and optimize Meta advertising campaigns. Manage traffic, conversion, and retargeting campaigns. Continuously test audiences, creative, messaging, and offers. Monitor campaign performance daily and optimize budget allocation. Scale winning campaigns while maintaining efficiency. Attribution, Tracking & Analytics Maintain Meta Pixel implementation and tracking accuracy. Develop and manage UTM tracking structures. Support server-side tracking and third-party attribution platforms. Ensure advertising performance is accurately measured. Monitor campaign attribution and reporting integrity. Conversion Rate Optimization (CRO) Identify opportunities to improve Shopify conversion rates. Execute structured A/B testing across landing pages, messaging, pricing, and calls-to-action. Analyze customer behavior and conversion data. Implement optimization initiatives that improve revenue and membership growth. Performance Reporting & Optimization Track KPIs including CPC, CTR, ROAS, conversion rate, and customer acquisition costs. Develop recurring performance reports. Identify optimization opportunities using campaign data. Recommend strategies to improve advertising performance and profitability. Creative Strategy & Collaboration Develop creative testing ideas based on campaign performance. Brief new advertising concepts using performance insights. Collaborate closely with leadership on campaign strategy and priorities. Support continuous creative experimentation to improve acquisition results.

Qualifications

Experience 2+ years of experience managing Meta advertising campaigns. Experience supporting DTC or subscription-based brands preferred. Experience implementing advertising attribution and tracking systems. Experience improving website conversion rates through structured experimentation. Experience managing paid acquisition campaigns focused on customer growth. Experience working with Shopify. Experience with TikTok Ads is a plus.

Qualifications

Skills Strong expertise with Meta Ads Manager. Experience implementing Meta Pixel. Experience building UTM tracking structures. Familiarity with server-side tracking. Experience with Triple Whale. Experience with Hyros. Strong understanding of conversion rate optimization (CRO). Strong analytical and reporting skills. Experience conducting A/B testing. Working knowledge of Shopify. Strong understanding of performance marketing metrics including CPC, CTR, ROAS, and conversion rate. Excellent organizational and communication skills. What Success Looks Like Paid campaigns consistently generate profitable membership growth. Advertising budgets are efficiently allocated toward winning campaigns. Attribution systems accurately measure campaign performance. Shopify conversion rates improve through ongoing experimentation. Creative testing consistently produces scalable advertising concepts. Performance reporting provides actionable insights for continued growth. Opportunity This is an opportunity to take ownership of paid acquisition for a rapidly growing consumer subscription brand with an established organic audience and significant growth potential. The Performance Marketing Specialist will directly influence customer acquisition, revenue growth, and marketing strategy while working alongside company leadership in a highly collaborative environment. Application Process: To be considered for this role these steps need to be followed: Fill in the application form Record a video showcasing your skill sets