Job Description:

• Develop comprehensive paid strategies tailored to the client's goals
• Conduct thorough keyword research and analysis
• Create compelling and persuasive ad copy
• Set up and optimize Google Ads campaigns
• Continuously monitor campaign performance
• Conduct A/B testing and implement data-driven decisions
• Provide clients/teammates with regular reports and analysis
• Stay up-to-date with industry trends

Requirements:

• Bachelor's degree in marketing, advertising, or a related field (preferred)
• Proven experience as a PPC/SEM Strategist (3-5 years of experience)
• Deep understanding of the Google Ads platform
• Strong analytical skills
• Proficient in using analytics and tracking tools
• Excellent knowledge of keyword research tools
• Solid understanding of search engine marketing principles
• Exceptional attention to detail
• Strong communication skills
• Google Ads certification is a plus

Benefits:

• Competitive salary
• Full range of benefits
• Matching 401(k)
• Paid time off (PTO)