Omnichannel Analytics Lead Position: Omnichannel Analytics Lead Domain: Life Sciences / Pharmaceutical Duration: Full-Time Job Summary We are seeking an experienced Omnichannel Analytics Lead with strong expertise in Digital Analytics, Omnichannel Insights, and Life Sciences/Pharma domain experience. The ideal candidate will be responsible for translating digital marketing goals into measurable KPIs, delivering actionable insights, and driving data-driven optimization strategies across multiple digital channels. Required Experience

• 12+ years of overall professional experience
• 5+ years of Digital Analytics and Insights experience
• 5+ years of Life Sciences / Pharmaceutical industry experience
• 4+ years of team management experience
• Key Responsibilities
• Translate digital marketing objectives into measurable KPIs and performance metrics
• Develop and deliver monthly omnichannel and digital marketing performance reports
• Analyze website and campaign performance and provide optimization recommendations
• Identify performance trends, customer engagement insights, and growth opportunities
• Work closely with business stakeholders, media teams, and analytics teams to drive business outcomes
• Understand business rules and digital data processing logic to align KPI definitions accurately
• Present insights and recommendations to both technical and non-technical stakeholders
• Manage client relationships and deliver impactful analytics solutions
• Support UI/UX optimization initiatives using digital analytics insights
• Lead omnichannel analytics initiatives across paid media, CRM, and web analytics platforms
• Required Skills
• Strong understanding of paid media strategies, measurement, and campaign analytics
• Expertise in Google Analytics and/or Adobe Analytics
• Hands-on experience with omnichannel reporting and dashboard creation.

Strong experience with:

• Power BI
• Microsoft Copilot
• CRM platforms such as Veeva and SFMC
• Preferred Qualifications
• Media agency experience is a plus
• Experience in website optimization and UI/UX analytics
• Strong communication and presentation skills
• Ability to frame business problems and design effective analytical solutions
• Proven ability to manage stakeholders and lead analytics-driven business transformation initiatives.