The Role Help us build the operating system for human longevity. Virtusan is a Swiss-based longevity ecosystem at the intersection of science, technology, and premium real-world experiences. We connect data, behaviour, and environments so people can live longer, better lives. We’re a small team and offer real ownership from day one. We need someone who owns their work completely: sets the direction, writes the copy, reads the data, and adjusts without waiting to be asked. This is not a coordination role. You'll define how Virtusan communicates across every channel we operate, and you'll be accountable for the results. You'll report directly to our Managing Director. Tasks What You'll Own Product messaging Lead value proposition development across our portfolio: smart ring, app, red light therapy devices, and future products Own B2C messaging across segments: app users, ring buyers, health-conscious early adopters Test and iterate messaging based on engagement data, in close partnership with the product team Website and e-commerce Own our website and updates across launches, campaigns, and seasonal priorities Manage and optimise our Shopify store: product launches, descriptions, landing pages, conversion elements Support fulfilment and logistics setup ahead of our US market launch Spot and fix proactively what isn't working App marketing Own App Store and Play Store positioning: listings, keywords, visuals, download and activation performance Drive ranking and conversion improvements through systematic testing Support app launches and in-app messaging Content marketing Define and own content strategy across YouTube, email, and in-app touchpoints Run our YouTube channel (80K subscribers): scripting, briefing, publishing, optimisation, audience engagement Develop written content — newsletters, blog posts, web copy — that builds positioning and drives acquisition Own the content calendar; at a later stage, reactivate additional social channels Plan, write, and execute lifecycle and campaign emails via Brevo. Own subscriber growth and funnel touchpoint quality. Test & iterate and report on performance across activities with your own conclusions. Requirements 6+ years of hands-on digital marketing in a B2C product or B2B SaaS context, with ownership of outcomes Proven ability to develop product messaging strategy, not just execute it Strong copywriting in English across formats: email, long-form, short-form, UX copy, video scripts Experience with GenAI tools and AI-assisted/automated marketing flows Data-driven: you track results, form conclusions, and adjust without being prompted Takes ownership: makes well-reasoned calls independently rather than waiting for direction. Moves toward problems, not around them. Based in EU timezone, working as an independent contractor The following are strong advantages: YouTube experience: strategy, scripting, or channel management at scale App marketing experience Fluency in wellness, fitness, and longevity topics B2B marketing exposure in premium or professional services Previous experience in Performance Marketing Fluency in German Send your resume with examples of work you've led: email campaigns, app marketing campaigns, YouTube content, or messaging strategy.