Owning and optimizing the full customer journey for a Shopify-based e-commerce business, the remote Lifecycle Marketing Contractor will manage paid acquisition strategies, lifecycle marketing across email and SMS, and analytics to drive growth and enhance customer lifetime value on a contract basis.

Key Responsibilities

Own and optimize paid acquisition strategies across Meta and Google Ads, building conversion-focused funnels Manage lifecycle marketing flows in Klaviyo, enhancing customer engagement through targeted email and SMS strategies Monitor performance analytics across the acquisition and retention funnel, translating data into actionable insights and experiments Required Qualifications 3-6+ years of experience in lifecycle, growth, or performance marketing for e-commerce brands Direct, hands-on experience operating Shopify stores and navigating the admin interface Strong experience with Meta Ads Manager, Google Ads Manager, and Klaviyo Proven track record managing acquisition campaigns and retention programs for DTC e-commerce brands Strong analytical mindset with experience in cohort data and funnel diagnostics