Location: North America (Remote) Experience: 5+ years Industry Focus: Digital Accessibility Candidate have exp in EdTech or e-learning industry We are seeking a highly targeted Lead Generation Specialist with deep expertise in digital accessibility and enterprise SaaS. This role focuses on generating qualified pipeline in net-new segments, complementing (not duplicating) our outbound sales efforts. The ideal candidate understands the accessibility compliance landscape, can identify high-intent buyers, and can execute campaigns that convert across industries navigating regulatory pressure. This role does not cover outbound sales territories, inbound leads, or renewals — it is purely focused on white space and net-new opportunity creation.

• Strong experience in

B2B SaaS lead generation / demand generation

• Deep familiarity with digital accessibility

or closely related compliance-driven domains (Good to have) This position will focus on:

• Net-new / white space accounts
• Underpenetrated industries

(healthcare, insurance, legal, publishing, etc.)

• High-intent and signal-based opportunities

(e.g., accessibility mandates, RFPs, compliance triggers) Key Responsibilities: White Space & Net-New Lead Generation Own pipeline generation in underpenetrated verticals and regions not covered by outbound sales:

• Geographies: Midwest, Northeast, Southeast U.S., and Canada
• Industries: Healthcare systems, mid-market insurance, legal/professional
• services, publishing & media, nonprofits, corporate HR/L&D teams

Required Exp :

• 5+ years in digital accessibility SaaS or services
• Should have exp in EdTech or e-learning industry
• Experience generating pipeline for SaaS platforms and accessibility services
• 5 to 10+ years in B2B lead generation or demand generation roles
• Skilled in CRM, prospecting tools (LinkedIn Sales Navigator, ZoomInfo, Apollo), and marketing automation (HubSpot, Marketo, Outreach, Salesloft)
• Have worked in

accessibility SaaS, compliance SaaS, or closely related industries

• Understand how to generate

qualified pipeline (not just MQLs)

• Are comfortable working within

defined territory and account ownership models

• Can operate both strategically (campaign design) and tactically (execution)

If your profile matches, please do share a copy of your resume at gunjan.t@makonissoft,com at an earliest