1. Scope of Support Your Virtual Assistant (VA) will function as a growth support partner, combining outbound lead generation and inbound content creation to attract and convert your ideal audience within your target markets. A. Lead Generation (Messaging & Outreach – Core Focus) Identify and target qualified prospects within niches related to wellness, lifestyle, gardening, and e-commerce (including Ringana, Haute Gardening, and VicVape audiences) Conduct outreach primarily via: o LinkedIn (primary platform) o Instagram (DM outreach) Send personalized connection requests and follow-up messages Build and maintain a structured prospect database Nurture leads through consistent communication Track outreach activities and optimize messaging performance B. Content Creation & Marketing (Growth Engine) Create and schedule content for LinkedIn and Instagram Design simple, engaging graphics (posts, carousels, promotional content) Support creation of: o Email newsletters o Blog articles or written content o Social media captions and graphics Repurpose content across platforms for maximum reach Align messaging and visuals with your key industries (clean wellness, premium lifestyle gardening, and modern vape/e-commerce branding) Assist in engagement (replying to comments/messages) C. Audience Growth & Positioning Support organic follower growth strategies Engage with relevant profiles and conversations within your target industries Identify opportunities to increase visibility and authority Help position your profile as a trusted voice in your niche 2. Ideal VA Profile We will source a VA who: Has experience in lead generation and social media growth Is skilled in LinkedIn and Instagram outreach strategies Has familiarity or adaptability to industries such as wellness (Ringana), lifestyle/gardening, and e-commerce/vape markets Can create basic graphics and written content Has strong communication and relationship-building skills Is organized, proactive, and results-driven 3. Working Arrangement Minimum: 10 hours per week Flexible schedule depending on your preference Scalable hours based on results and workload