About the position Willamette Valley Vineyards is seeking a dynamic and results-oriented Hospitality & Events Manager to lead the performance, guest experience, events programming, and operational execution of our Outpost Tasting Room and Restaurant locations. This role is responsible for driving profitable growth, developing high-performing teams, creating exceptional guest experiences, and ensuring operational excellence across multiple tasting room and hospitality venues. The ideal candidate is an experienced hospitality leader with a proven ability to manage multi-location operations, develop leaders, execute revenue-generating events, and cultivate a culture of accountability, collaboration, and service excellence.

Responsibilities

• Lead the operational performance of all assigned tasting room restaurants and hospitality locations.
• Provide leadership, coaching, and accountability to Tasting Room Managers and hospitality leadership teams.
• Establish and manage annual operating plans, performance metrics, staffing models, and departmental goals.
• Conduct regular site visits to evaluate guest experience, service standards, team engagement, facility condition, and operational effectiveness.
• Foster a culture of ownership, accountability, transparency, collaboration, and continuous improvement.
• Drive wine sales, club acquisitions, club retention, owner engagement, and direct-to-consumer revenue growth.
• Develop and execute strategies to increase bottle sales, wine club participation, owner conversions, and customer retention.
• Partner with Marketing, Ownership Services, and National Sales to increase visitation, event attendance, and customer acquisition.
• Identify and implement best practices in hospitality sales, guest engagement, and membership recruitment.
• Support National Sales activities and hospitality experiences at assigned locations.
• Develop and oversee annual events programming and hospitality experiences across all assigned locations.
• Lead the planning, execution, and financial performance of public events, private events, owner experiences, wine club programming, and special hospitality initiatives.
• Collaborate with internal departments to create compelling guest experiences that strengthen brand loyalty and drive revenue.
• Ensure events are operationally sound, financially successful, and aligned with company objectives.
• Manage locations to established revenue, margin, labor, and profitability goals.
• Analyze sales trends, labor utilization, event profitability, membership performance, and operating metrics.
• Develop annual budgets using zero-based budgeting principles.
• Monitor labor planning, inventory controls, purchasing practices, and vendor relationships to maximize profitability.
• Partner with managers to optimize staffing levels, scheduling efficiency, and service standards.
• Recruit, develop, coach, and retain high-performing hospitality leaders and team members.
• Conduct regular performance reviews, leadership development activities, and employee engagement initiatives.
• Promote servant leadership principles and foster a positive, inclusive, and accountable workplace culture.
• Ensure managers effectively address employee concerns, provide timely feedback, and maintain strong team communication.
• Recognize and celebrate team and individual achievements.
• Champion exceptional hospitality and customer service standards across all locations.
• Ensure timely resolution of guest feedback, service recovery situations, and online reviews.
• Continuously evaluate and improve the customer journey, service standards, merchandising, signage, and overall guest experience.
• Protect and enhance the reputation of Willamette Valley Vineyards through professional leadership and community engagement.
• Ensure compliance with company policies, labor regulations, safety requirements, and applicable alcohol beverage laws.
• Participate in risk management initiatives and support quarterly safety assessments.
• Maintain compliance with location-specific regulatory requirements and operational standards.

Requirements

• Five or more years of progressive leadership experience in hospitality, direct-to-consumer sales, membership organizations, restaurants, wineries, resorts, or multi-unit operations.
• Demonstrated success managing multiple locations, departments, or business units.
• Proven experience leading teams, developing managers, and driving measurable business results.
• Strong financial management, budgeting, forecasting, and business analysis skills.
• Strong leadership, coaching, and team development capabilities.
• Exceptional communication, presentation, and interpersonal skills.
• High level of business acumen and analytical thinking.
• Ability to manage multiple priorities while maintaining attention to detail.
• Strong customer focus with a passion for hospitality and guest experience.
• Proficiency with CRM systems, POS systems, Google Email, Scheduling and “Meets”, Microsoft Office Suite, and business management software.
• Ability to build collaborative relationships across departments and organizational levels.
• Ability to lift up to 40 pounds.
• Ability to navigate stairs, uneven surfaces, and vineyard terrain.
• Ability to stand and walk for extended periods.
• Ability to work evenings, weekends, and special events as business needs require.
• Valid driver's license with an acceptable driving record.
• Regular travel between company locations throughout Oregon, Washington, and California.
• Frequent on-site leadership visits, including at minimum bi-weekly visits to assigned hospitality locations.