I run a small, bootstrapped SaaS serving the fire service. The platform helps departments manage both performance and risk — improving documentation, accountability, and leadership visibility. We already have departments using the platform. The next step is building a clear, repeatable strategy to generate interest, webinars, and demos. I’m looking for someone who thinks like a growth marketer or fractional CMO — someone who can map out the “plan of attack” for reaching fire leadership and getting them engaged. This is not a big-agency branding project. I need someone practical, focused, and budget-minded. WHAT I MAINLY NEED (STRATEGY FIRST) Develop a realistic go-to-market plan for the fire service audience Identify the strongest messaging angles and value propositions Create a simple campaign roadmap (what to post, when, and why) Plan how webinars and demos fit into the funnel Outline follow-up and nurturing ideas I can get much of the copy written. What I need most is the vision and blueprint — then we execute. TACTICAL SUPPORT (LIGHT EXECUTION GUIDANCE) Suggest themes and topics for LinkedIn posts (I schedule through Buffer) Provide outlines or frameworks for invitations and promotions Help refine messaging so it resonates with public-safety culture IDEAL BACKGROUND Experience marketing to public safety, government, or municipal buyers Bonus if you’ve worked with the fire service Strong strategic thinking (not just content creation) Comfortable working lean and iterating WHAT SUCCESS LOOKS LIKE A clear, documented outreach and demand strategy Consistent activity that actually builds interest Increasing engagement for demos and webinars BUDGET AND COLLABORATION I’m bootstrapped, so I’m looking for someone who is: Budget-friendly Open to phased work (strategy first → test → refine) Collaborative and straightforward PLEASE INCLUDE Examples of strategies or launch plans you’ve created Any relevant experience in public safety or government markets How you’d generally structure the first 30–60 days ONE LAST THING If you have (or are part of) a small team that could eventually act as an extension of my marketing team and help execute the plan once it’s in place, I’m open to discussing that too. I want to start lean and smart — but I’m interested in a partner who can grow with me.