Looking for: A General Virtual Assistant Role Overview: We are looking for a creative and proactive General Virtual Assistant (GVA) to support our client in managing social media presence, lead generation, and email communication. The ideal candidate is both detail-oriented and imaginative, someone who can think strategically while offering fresh ideas to enhance engagement and visibility across platforms. You will play a key role in building the client’s online presence, identifying and reaching out to potential clients, managing communications, and assisting with basic content creation and coordination tasks. Scope of Work: Social Media Management Assist in managing and growing the client’s social media accounts (primarily LinkedIn, Facebook, and Instagram) Develop and schedule engaging content (posts, graphics, short videos, and reels). Handle community engagement, including responding to messages and comments. Work with the client to establish a simple brand guide and visual content templates. Support basic video creation and editing for social media posts. Lead Generation Conduct targeted searches on LinkedIn to identify and connect with potential clients. Focus outreach on industries such as healthcare, banking, and engineering, targeting Director to VP-level professionals in Talent Development, Learning & Development, and related roles. Manage prospect lists and maintain organized communication tracking. Email & Administrative Support Oversee and organize email inbox management (sorting, prioritizing, responding when appropriate). Draft and send outreach or follow-up messages. Support general administrative and coordination tasks as needed. Content & Video Support Assist in structuring and optimizing short-form video content from an SEO and YouTube perspective (future responsibility as video projects expand). Qualifications: Proven experience as a General Virtual Assistant, Social Media Manager, or Lead Generation Specialist. Strong communication and written English skills. Creative mindset - able to think outside the box while maintaining attention to detail. Organized, self-driven, and able to manage multiple priorities with minimal supervision. Comfortable working with professionals in diverse industries (healthcare, banking, engineering). Experience creating or managing LinkedIn outreach campaigns is a plus. Preferred Personality Traits: Creative yet structured; not purely task-oriented. Proactive in offering ideas and solutions. Detail-oriented with a flexible and adaptive mindset. Tools / Platforms: Social Media: LinkedIn, Facebook, Instagram Editing Tools: CapCut, Canva, or similar basic editing software Communication & Project Management: (Open to using tools recommended by the VA) Email Platform: Gmail or Outlook (as applicable) Shift & Hours: Hours: Starting with minimum of 10 hours per week (with potential to increase based on workload and performance); flexible shift. Target Start date: Not urgent, priority to find the best matched VA.