Are you a seasoned social media expert with a passion for driving customer engagement and revenue growth? Do you thrive in a fast-paced, dynamic environment where innovation and creativity are encouraged? Look no further than careerzynith, a leading innovator in the entertainment industry, as we seek a highly skilled Social Media Manager II – Customer Engagement Strategy & Activation to join our team.

About careerzynith

careerzynith is a global leader in the entertainment industry, renowned for its commitment to innovation, creativity, and customer satisfaction. With a rich history of delivering unforgettable experiences, careerzynith continues to push the boundaries of what is possible in the world of entertainment. Our team of passionate and dedicated professionals is united by a shared vision of creating magic for our customers, and we're excited to welcome a talented Social Media Manager II – Customer Engagement Strategy & Activation to our ranks.

Job Summary

As a Social Media Manager II – Customer Engagement Strategy & Activation at careerzynith, you will play a critical role in driving customer engagement and revenue growth through innovative social media strategies and campaigns. Reporting to the Manager, Social Media Strategy & Activation, you will lead our Disney Store business for paid social media, overseeing campaign strategy, media budget management, campaign implementation, QA, ongoing optimization, and performance insights reporting. If you have a proven track record of success in paid social buying, campaign management, and data analysis, and are passionate about staying ahead of the curve in the ever-evolving world of social media, we want to hear from you.

Key Responsibilities

* Lead paid social ecommerce strategy for Disney Store's direct-to-consumer retail and drive this forward through innovation

• Provide strategic input and guidance to best achieve client goals
• Implement, manage, and optimize paid social advertising campaigns that achieve the business's traffic and revenue goals
• Ensure proper campaign setup to track properly in Adobe SiteCatalyst and paid social buying platforms – YouTube, Meta, Snapchat, TikTok, X, and Pinterest
• Create strategy proposals for new campaigns or account structures based on objectives provided by strategy partners
• Work with our teams to identify and design (or use 3rd party) tools to improve efficiency
• Partner across teams, organizations, and companies (media partners and agency) to improve overall technical setup and inter-departmental workflow
• Present campaign performance and insights to key team members, using your expertise to provide actionable findings and recommendations for future campaigns
• Identify and implement new testing opportunities to evolve BAU campaigns, or first-to-market alpha/beta tests that promote innovation

Essential Qualifications & Skills

* 5 to 7+ years digital marketing with ecommerce experience, and extensive experience with social media advertising platforms and related tools

• Understanding of online/offline data including its use in the digital and social space
• Strong grasp on analytics, measurement, and proper test structures to help coach team on their advanced analysis and testing
• Familiarity and ability to enhance team's use of work management platforms such as Workfront, JIRA, Smartsheet, etc.
• Comfort with high level of autonomy
• Can distill very technical details into understandable simple terms that motivate action through aligned values and goals

Preferred Qualifications & Skills

* Four-year college degree or equivalent work experience. Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus

• Experience with online trafficking and tracking via ad servers and digital analytics tools
• Familiarity with online/offline data and its use in the digital and social space
• Strong understanding of online/offline data and its use in the digital and social space
• Experience with campaign management and data analysis
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Ability to work in a fast-paced environment and prioritize multiple tasks and deadlines

Work Environment & Culture

careerzynith is committed to creating a work environment that is inclusive, diverse, and supportive of our employees' growth and well-being. Our team is passionate about delivering exceptional customer experiences, and we're looking for someone who shares our values and is excited about the opportunity to make a meaningful impact.

Benefits & Perks

careerzynith offers a comprehensive rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only careerzynith can provide. Learn more about our benefits and perks at [insert link].

How to Apply

If you're a motivated and experienced social media professional looking for a new challenge, we want to hear from you. Apply now and take the first step towards a rewarding new role with careerzynith. Apply to this job

Join the careerzynith Team

At careerzynith, we're passionate about creating magic for our customers, and we're looking for talented individuals like you to join our team. If you're excited about the opportunity to make a meaningful impact and are passionate about social media, we want to hear from you. Apply now and take the first step towards a rewarding new role with careerzynith. Apply for this job