Open role

Director, SEM

Remote · Canada Full-time

Job Description:

Own the vision, roadmap, and execution for Gametime’s global SEM program largely in Google Ads but also in Bing Search, and emerging platforms.
Deliver growth and efficiency through advanced bidding, segmentation, and automation frameworks aligned with company revenue and margin goals.
Strong curiosity and drive in exploring how different AI based solutions can drive improved relevancy and efficiency in paid search
Oversee structured SEM experimentation, building on Gametime’s strong testing culture to validate bidding, ad copy, landing page, and audience innovations.
Work with Data Science and Engineering to develop internal tools, automation pipelines, and performance dashboards that enhance decision-making.
Serve as Gametime’s primary liaison with Google to access betas, co-develop testing pilots, and inform product feedback loops.
Lead and mentor a team of SEM managers and analysts, fostering a culture of analytical rigor, curiosity, and operational excellence.
Partner with Analytics to refine attribution models, incrementality testing, and reporting frameworks that drive transparency and strategic clarity across channels.
Align SEM strategy with CRM, Paid Social, SEO, and Lifecycle teams to ensure an integrated acquisition strategy across the funnel.

Requirements:

8+ years of experience in SEM, with at least 3 years in a leadership role managing teams and large-scale budgets.
Proven record of scaling world class SEM programs to eight-figure spend while improving efficiency and ROI.
Experience in large catalog based eCommerce businesses such as online travel, retail or live events
Experience managing experimentation and automation roadmaps in partnership with technical teams.
Background in marketplaces, ticketing, or high-velocity e-commerce environments preferred.

Benefits:

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